Crafting a Successful Social Media Strategy
31
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC Crafting a Successful Social Media Strategy Sarah Worsham Web Strategist & CEO Sazbean Consulting
-
Upload
spartan-motors-inc -
Category
Business
-
view
1.184 -
download
0
description
Using social media is not the same as having a strategy to use them effectively for your business. Learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads
Transcript of Crafting a Successful Social Media Strategy
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Crafting a Successful Social Media Strategy
Sarah WorshamWeb Strategist & CEO
Sazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
a little about me...Web Strategist, Geek, Entrepreneur, Mother,
Wife, Webgrrl, Computer Engineer and MBA2
(in no particular order)
what that means...I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals.
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
• What makes a strategy successful?• Start with your Business• Social Media Strategy• Example
Overview
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
photo by pshutterbug @ Flickr CC - http://www.flickr.com/photos/pshan427/2331162310/
What makes a strategy successful?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Define YourBusiness
photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Set
your
Goal
photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Whoare
your customers?
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Marketing & Messaging
photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Social MediaStrategy
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Identify Your Base of Operations
photo by gregwest98 @ Flickr CC - http://www.flickr.com/photos/gregwest98/3733687366/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Find Your Audience & Listenphoto by Pop!Tech @ Flickr CC - http://www.flickr.com/photos/poptech2006/2968820581/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Who are Your
Influencers?
photo by icDJs @ Flickr CC - http://www.flickr.com/photos/icaz/201966162/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Find Your
Satellites
photo by Sarah Worsham © All rights reserved
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Create a Content Strategy
photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Implementation
photo by kevindooley @ Flickr CC - http://www.flickr.com/photos/pagedooley/2331236780
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Measure
&
Improve
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Example:
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean
Internet & Business
Knowledge
Business
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean
Increase Revenueby 20% in
2010Internet & Business
Knowledge
Business
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean
Business Owners,
Marketing & PR Professionals
Increase Revenueby 20% in
2010Internet & Business
Knowledge
Business
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean
• Increased Sales Online
• Increasing ROI of online tactics
Business Owners,
Marketing & PR Professionals
Increase Revenueby 20% in
2010Internet & Business
Knowledge
Business
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean
Internet & Business
Knowledge
Increase Revenueby 20% in
2010
Business Owners,
Marketing & PR Professionals
• Increased Sales Online
• Increasing ROI of online tactics• Passionate, Geek,
Strategic• Professional
Experience, Degrees, Testimonials
• Deep technical understanding with a 10,000ft view of how to reach destination
Business
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Social Media Strategy
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Base of Operations
Sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Satellites Twitter
LinkedInSazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Content Strategy
•Internet, Marketing & Technology News & Tips
•Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere
•Podcast 1/week•Newsletter monthly
Sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Implementation•Request a Quote•Register for Webinar• Signup for Newsletter
Sazbean.com
• Internet, Marketing & Technology News & Tips
•Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere
•Podcast 1/week•Newsletter monthly
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Start with Business1. Define Your Business2. Set Your Goal3. Who are Your Customers?4. Define Benefits5. Marketing & Messaging
Social Media1. Identify Home Base2. Find Your Audience & Listen3. Who are Your Influencers?4. Identify Your Outposts5. Create a Content Strategy6. Implementation7. Measure & Improve
Let’sReview!
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean.comblog, podcasts, upcoming webinars
SazbeanConsulting.comInternet Marketing & Strategy
To Learn More:
Social Media Marketing: An Hour a Dayby Dave Evans
(amazon affiliate link)
Recommended Reading:
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connect with me...
SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
