Cpsp market analysis

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Transcript of Cpsp market analysis

Market Analysis and Strategies (B.2.3.)

Creating and Presenting Strategic Plans

Market Analysis

B.2.3. Markets Addressed

B.2.3.1. Markets Addressed

B.2.3.2.Product Niche

B.2.3.3. Customer Groups

Characteristic Comment

Market size (€) The larger the better

Vol growth rate (%) The higher the better (AOTBE)

Life cycle:Development, Growth, Maturity,Decline

Maturity and Decline great if RMS is high

Stability Stable or transform?

ConcentrationCusts for 50% of sales

Good up to captivity

Competitor Concentration (%)Top 5 have 70% plus

Great if you are in top 5

Purchase amount (€) The larger the better

Characteristics of Great Markets

Markets and their potential: Discussion

•Political

•Economic

•Social

•Technological

•Environmental

•Other influences

•Legal

Product Mkt. Size ($)

Vol Gr Rate (%)

Life cycle

Stability Cust. Concent

Comp. concent

Ave Purchase

Amt.Strategy

Markets and their potential

Comments from discussions in bullet points

Product 20X0 201Y 201Z % Change Strategy

Total

Sales Projections ($)

Comments from discussions in bullet points

Customer Size ($) Ann. Purchase ($)

Gr Rate (%) Life cycle Main Person

Cust. Strategy

Our Strategy

Customer Groups’ Characteristics

Comments

Characteristics of Great Territories

Characteristic Comment

Market size ($) The larger the better

Vol growth rate (%) The higher the better (AOTBE)

Life cycle:Development, Growth, Maturity,

DeclineMaturity and Decline great if high RMS

Stability Stable or transform?

ConcentrationCusts for 50% of sales

Good up to captivity

Competitor Concentration (%)Top 5 have 70% plus

Great if you are in top 5

Purchase amount ($) The larger the betterComments from discussions in bullet

points

Territory Mkt. Size ($)

Vol Gr Rate (%)

Life cycle

Stability Cust. Concent

Comp. concent

Ave Purchase

Amt.Strategy

Territories and Their Potential

Comments from discussions in bullet points

The End