Track 2

A Three-Step Process to Building Communities

And Your Coffers

Step 1: Build a community with social networking sites

Social Networking Sites• Facebook.com• Myspace.com• LinkedIn• Twitter• Ning • Social Vibe

Activation Examples:• Create a group• Create events • Create a cause• Syndicate content or fundraising

widgets• The multiple applications of

Twitter

Step 1: Build a community with social networking sites

Social Bookmarking Sites• digg• del.icio.us

Activation Examples:• Making your content portable

and promoting into bookmarking sites

Step 1: Build a community with social networking sites

Video Sharing Sites• YouTube – www.youtube.com• Google Video –

http://video.google.com• Viddler – www.viddler.com• Daily Motion –

www.dailymotion.com• Ustream – www.ustream.com

Activation Examples:• Creating branded channels• Setting up live streams

Step 2: Tools and techniques for creating a sustainable dialogue with your community

Outreach: • Join their communities, invite them back to yours• Avoid drive-bys and self-serving posts

Syndicate information:Tell real stories in as many ways as possible including video, photos and quotes from people benefiting from the project/organization in order to create a real connection to what the money is being raised for.

How do you syndicate?• RSS feeds• Newsroom 2.0

Step 2: Tools and techniques for creating a sustainable dialogue with your community

How do you syndicate?

Tutorial URL: http://rssgov.com/rssworkshop.html

Newsroom 2.0 – Static to Dynamic

4,500 unique visitors per month

1.5 min / visit

Search Results = BusinessWire

70,000 unique visitors per month

6 minutes / visit

Search = Inbound Traffic

Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising

Web• Create a fundraising page – Fundable.com• Ask for pledges – Pledgebank.com• Provide a fundraising widget – Chipin.com• Use existing fundraising sites – Change.org (on Facebook)• Launch an online store – CafePress.com

Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising

Mobile:• Create a mobile fundraising campaign – mGive.com 

Teri Daley, APRKetchum

214-259-3423teri.daley@ketchum.com