Cprf Teri Daly Presentation
15
Track 2 A Three-Step Process to Building Communities And Your Coffers
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Teri Daley, SVP, Ketchum presentation from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX
Transcript of Cprf Teri Daly Presentation
Track 2
A Three-Step Process to Building Communities
And Your Coffers
Step 1: Build a community with social networking sites
Social Networking Sites• Facebook.com• Myspace.com• LinkedIn• Twitter• Ning • Social Vibe
Activation Examples:• Create a group• Create events • Create a cause• Syndicate content or fundraising
widgets• The multiple applications of
Step 1: Build a community with social networking sites
Social Bookmarking Sites• digg• del.icio.us
Activation Examples:• Making your content portable
and promoting into bookmarking sites
Step 1: Build a community with social networking sites
Video Sharing Sites• YouTube – www.youtube.com• Google Video –
http://video.google.com• Viddler – www.viddler.com• Daily Motion –
www.dailymotion.com• Ustream – www.ustream.com
Activation Examples:• Creating branded channels• Setting up live streams
Step 2: Tools and techniques for creating a sustainable dialogue with your community
Outreach: • Join their communities, invite them back to yours• Avoid drive-bys and self-serving posts
Syndicate information:Tell real stories in as many ways as possible including video, photos and quotes from people benefiting from the project/organization in order to create a real connection to what the money is being raised for.
How do you syndicate?• RSS feeds• Newsroom 2.0
Step 2: Tools and techniques for creating a sustainable dialogue with your community
How do you syndicate?
Tutorial URL: http://rssgov.com/rssworkshop.html
Newsroom 2.0 – Static to Dynamic
4,500 unique visitors per month
1.5 min / visit
Search Results = BusinessWire
70,000 unique visitors per month
6 minutes / visit
Search = Inbound Traffic
Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising
Web• Create a fundraising page – Fundable.com• Ask for pledges – Pledgebank.com• Provide a fundraising widget – Chipin.com• Use existing fundraising sites – Change.org (on Facebook)• Launch an online store – CafePress.com
Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising
Mobile:• Create a mobile fundraising campaign – mGive.com
