CustomerProductMarket

Three pillars of Branding

Who should see this through ? Got it ?

What is a Brand

How people perceive and value –

• A person• A company• A product• A service

That’s it.

No mumbo jumbo

Three Pillars of – Brand Building

Customer

MarketProduct

C

M

P

Customer

Who is my customer

What delights him

What influences him

Target Group and

traits

Know what they expect

and exceed it

Decision-making and influencors

Product

What is my product type

Where does it fit in

What is its UVP

High/Low Involvement

Mass/Niche cateringInnovative/Me-too

Need Comfort

Aspiration

UniqueValue

Proposition

Market

Competition

PoSs and PoDs

Industry trends/Norms

Acknowledge Observe

Study

Points of Similarities

Points of Differences

within products

available in the market

Fundamentals of the

Industry andInfluencing

factors

Branding

Customer• Understanding customer needs

Product• Creating the right product

Market• Creating a point of differentiation

Creating Brand Identity Communicating Reinforcing

Internal External

Keep it Simple!