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Business Growth Boot Camp: 2017 Marketing Trends – Staying Ahead of the Marketing Curve

3/23/17

2017 Marketing Trends –Staying Ahead of the Curve

Content, Communications and Commerce

Introduction

Marketing Trends for 2017

Content, Communications & Commerce

Q&A

agenda

introductions

Integrated marketing services

model

Team of 50

Operates nationally

@thundertech

thundertech.com

President & CEO of thunder::tech

Founded t::t in 1999

@jasontherrien

jason.therrien@thundertech.com

thunder::techjason therrien

introductions

BUSINESS

INTELLIGENCE:KNOCK DOWN SILOS TO

CONNECT WITH

CUSTOMERS

BI as an Advantage Join your marketing data

Closed loop reporting

Marketing automation

Persona development

AI will evolve BI

VOICE SEARCH:

UNLOCK THE

INTERNET WITH

WORDS

Voice Search

Search is ubiquitous

Search is conversational

How you write matters

Trust your inner consumer

INTERACTIVE

CONTENT:ENGAGEMENT

DISGUISED AS

ENTERTAINMENT

Interactive Engagement

Entertain me! Polls, calculators, configurators, assessments

Get feedback, crowdsource ideas

Social polling

Online & offline

MULTIMEDIA

CONTENT:PLAN, EXECUTE,

ITERATE ON THE

REGULAR

M Multimedia on the Regular

100M hours / day on Facebook

Social video & experimentation

Audio

C.O.P.E.

CUSTOMER

EXPERIENCE:TURNING

CUSTOMERS INTO

EVANGELISTS

Why is CX Important?

CX is the Future

Map the customer journey

Social fuel

BI & AI use

DIGITAL

ADVERTISING:BREAKING

TRADITION, MAKING

AN IMPACT

Digital advertising

Social is not free

Remarketing

Tailored targeting

Test and learn

B2B E-

COMMERCE:EMERGING

OPPORTUNITIES

Ecommerce Pricing is not a barrier

System integration

Sales enablement

Trust your inner consumer

questions, comments, jokes or riddles?

jason.therrien@thundertech.com

Thank you!