COSE: Business Growth Boot Camp 2017 Trends
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Transcript of COSE: Business Growth Boot Camp 2017 Trends
Thank You to Our Sponsor!
Business Growth Boot Camp: 2017 Marketing Trends – Staying Ahead of the Marketing Curve
3/23/17
2017 Marketing Trends –Staying Ahead of the Curve
Content, Communications and Commerce
Introduction
Marketing Trends for 2017
Content, Communications & Commerce
Q&A
agenda
introductions
Integrated marketing services
model
Team of 50
Operates nationally
@thundertech
thundertech.com
President & CEO of thunder::tech
Founded t::t in 1999
@jasontherrien
thunder::techjason therrien
introductions
BUSINESS
INTELLIGENCE:KNOCK DOWN SILOS TO
CONNECT WITH
CUSTOMERS
BI as an Advantage Join your marketing data
Closed loop reporting
Marketing automation
Persona development
AI will evolve BI
VOICE SEARCH:
UNLOCK THE
INTERNET WITH
WORDS
Voice Search
Search is ubiquitous
Search is conversational
How you write matters
Trust your inner consumer
INTERACTIVE
CONTENT:ENGAGEMENT
DISGUISED AS
ENTERTAINMENT
Interactive Engagement
Entertain me! Polls, calculators, configurators, assessments
Get feedback, crowdsource ideas
Social polling
Online & offline
MULTIMEDIA
CONTENT:PLAN, EXECUTE,
ITERATE ON THE
REGULAR
M Multimedia on the Regular
100M hours / day on Facebook
Social video & experimentation
Audio
C.O.P.E.
CUSTOMER
EXPERIENCE:TURNING
CUSTOMERS INTO
EVANGELISTS
Why is CX Important?
CX is the Future
Map the customer journey
Social fuel
BI & AI use
DIGITAL
ADVERTISING:BREAKING
TRADITION, MAKING
AN IMPACT
Digital advertising
Social is not free
Remarketing
Tailored targeting
Test and learn
B2B E-
COMMERCE:EMERGING
OPPORTUNITIES
Ecommerce Pricing is not a barrier
System integration
Sales enablement
Trust your inner consumer
questions, comments, jokes or riddles?
