Post on 15-Apr-2017
Corporate blogging Personal blogging
Diana Elena Coza Online Marketer / Blogger
“Where all think alike, no one thinks very much.”
Meet Me J
Diana Coza Online Marketer /
Blogger
Ø TTS, Travel Technology & Solu=ons
Ø Frotcom Interna=onal
Ø Master in Corporate Communica=on (Aarhus, Denmark)
Ø Ins=tuto Cidade Jardim (Brazil)
Ø AIESEC
Ø Bachelor in PR and Communica=on (Cluj-‐Napoca, Romania)
About Diana
70%
87%
90%
98%
How I spend my time Surfing the internet
Blogging
Social Media
Photography + Photoshop
02
Who is the nowadays customer? Educate, don’t sell Go to -> https://www.youtube.com/watch?v=49Fo3k8jfqI
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The best FREE marketing tool The best website acquisition tool The best platform for self – expression
…
What else?
What is a blog?
4
Corporate blogging
• Corporate blogging is the pracCce of creaCng and publishing content related to prospects' informaConal needs from the unique perspecCve of a brand.
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• Corporate blogs are uClized to promote products, services or experCse in an area that the company specializes in.
Source: corporateblogging1ps.com
Source: bra5on.com
Vs.
Corporate blogging Blogging staCsCcs
33% 67% 92%
• 33% of B2B companies use blogs. (Source: InsideView)
• B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
• 92% of companies who blog mul=ple =mes per day have acquired a customer from their blog. (Source: HubSpot)
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Case study: TTS Blog 7
About TTS
752
95
161
1305
576
970
149
+ 4.500 clients Last update: December 2015�
TTS Lab in Azores Islands Offices in Lisbon, Barcelona and Miami
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Innova=ve technological solu=ons for travel agents
Blog results Measure, Improve, Repeat
ConsideraCon
Awareness
Conversion rate
• Higher rank in search engines (4/10)
• Increase in New visitors • Increased website
Organic Traffic: +50%
• Increased Pageviews no. • Long visit dura=on: 5
min on avg. • Low bounce rate: 38%
• More subscribers • Lead genera=on • Product requests
coming from social media and search
engines
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Hallmarks for corporate bloggers 11
Humanize the company, make it conversational
Analyze the trends, benchmark the potential of your blog against the competitors
Design a content marketing strategy, having the buyer’s journey and SEO in mind
Identify your main target audience
Define major themes
Set an editorial calendar
Build your bloggers team (find freelancers!)
Create quality, useful content
Enable social sharing
Grow blog subscribers
Distribute/Promote posts
Track, analyze, monitor
Improve Repeat
“Do it for yourself to force yourself to become part of
the conversation.” – Seth Godin
A blog changes your intellectual & emoConal outlook
Personal blogging 12
The Blogger Lifecycle 13
Photo credit: hBps://www.flickr.com/photos/suw/4444672377/
wheretwogoto.com creativesynonym.com
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Hallmarks for personal bloggers 15
Opt for a responsive and simple blog design
Scale your skill/passion
Write, write, write
Share your content on social media/forums/communities/emails
Create quality, useful content
Track, analyze, monitor
Enable social sharing
Collect email subscribers
ü Seth Godin ü Guy Kawasaki
ü Rand Fishkin (MOZ)
ü Gary Vaynerchuk
Key influencers in online marketing: 16
Have a nice day!
Thanks for coming