Blogging & Managing your Personal Brand
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18-Oct-2014 -
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Business
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Transcript of Blogging & Managing your Personal Brand
Hallmarks ofood BloggersG
• Post frequently
• Use catchy headlines
• Have developed their public voice
• Don’t ramble
• Link to other bloggers
• Cater to a niche audience
• Interact with their readers
• Actively participate in the blogosphere
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources8. Only link to yourself if relevant
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources8. Only link to yourself if relevant9. USe email for private comments
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
• Don’t use unprofessional email userids
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
• Don’t use unprofessional email userids
• Monitor your digital identity
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
• Don’t use unprofessional email userids
• Monitor your digital identity
• Set up a vanity Google alert
Credits:Dr. Corinne WeisgerberSt. Edward’s University
Blog: http://socialmediaprclass.blogspot.comEmail: [email protected]