Post on 08-May-2015
description
Legal Marketing Series
Converting Website Traffic To Leads: Elements of a Killer Landing Page Tim Baran
Community Director, Rocket MatterMike Miceli
Marketing Director, Rocket Matter
June 5, 2014
Thursday, June 5, 14
Legal Marketing Series
Thursday, June 5, 14
Legal Marketing Series
Thursday, June 5, 14
Legal Marketing Series
Free E-Books!
legalproductivity.com/e-books/
Thursday, June 5, 14
What Is A Landing Page?
Legal Marketing Series
Thursday, June 5, 14
Why The Focus Matters
Legal Marketing Series
Thursday, June 5, 14
4 Essential Elements of a Landing Page
Legal Marketing Series
Headline
Copy Forms
Design
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Keep Mobile in Mind
with Each Element.
Be BRIEF, BOLD, BIG
Legal Marketing Series
Thursday, June 5, 14
Headline
Legal Marketing Series
Benefit vs. Question vs. Loss Aversion
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Headline
Legal Marketing Series
Use a Subheading
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Headline
Legal Marketing Series
Formatting
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Design
Legal Marketing Series
Image
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Legal Marketing Series
Design
Looking at the camera Looking at the product
Image (Eye Tracking Study)
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Design
Legal Marketing Series
Call to Action
Bold
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Design
Legal Marketing Series
Call to ActionContrasting color
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Design
Legal Marketing Series
Call to Action
Language corresponds to offer
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Design
Legal Marketing Series
Call to ActionAbove the fold
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Legal Marketing Series
Copy / DescriptionLanguage
Identify problem & provide solution
Engage the reader: write in the second person (“you” “your”)
Use action-oriented phrases
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Legal Marketing Series
Copy / DescriptionReadability
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Legal Marketing Series
FormsFields
Limit to 3 fields Good for mobile
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Legal Marketing Series
FormsFields
Site: HubSpot
Need More Fields? Use
Drop-Down Menus& Checkboxes
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Legal Marketing Series
FormsDon’t Ask for Age
hubspot.com
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Legal Marketing Series
FormsDon’t Ask for Address
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Legal Marketing Series
FormsDon’t Ask for Telephone Number
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Legal Marketing Series
Putting It All Together
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Advertising Your Landing Page
Legal Marketing Series
Thursday, June 5, 14
Targeting The Right People For Higher Conversions
Legal Marketing Series
Thursday, June 5, 14
Recommendations For Getting Started
Legal Marketing Series
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Testing and Optimization
Legal Marketing Series
thelandingpagecourse.com
Thursday, June 5, 14
Legal Marketing Series
Let’s get in touch!tim@rocketmatter.commichael.miceli@rocketmatter.comrocketmatter.comlegalproductivity.comrocketx1.com
Tim BaranCommunity Director, Rocket Matter
Mike MiceliMarketing Director, Rocket Matter
Thursday, June 5, 14