Twitter Domination BlueprintWorkshop/... · Building Influence Positioning Engagement Data Tracking...

Twitter Domination Blueprintby Blake Jamieson

TwitterWorkshop.com

If you have any questions about this blueprtint, you'rewelcome to email me directly at [email protected] or Tweet to me @blakejamieson

Workflow

Intermediate Strategies

Getting Started

Daily To-Do List

Advanced Strategies

Twitter Domination Blueprint by Blake Jamieson TwitterWorkshop.com

Questions? Tweet at me! @blakejamieson

Getting Started

Research

Account Set-Up

Content Plan

Growth Plan

Design(see Design Specs)

Consistent Username, Name, and Bio info

Who are Kingmakers of your industry?

What #Hashtags are used in your industry?

What " level" are you at in your industry?

Have you tapped in to your existing network?

How can you deliver VALUE to your industry?

What types of content will be your focus?



Intermediate Strategies

Research

Positioning

Engagement

Growth Plan

Is your account set up properly and optimized?

Do you have custom landing page for Website link?

Have you added 10 Kingmakers to (private) list?

Have you bookmarked Kingmaker blogs and

subscribed to their email newsletters?

Have you hit your 1K followers yet?

Have you created at least 5 public lists for segmenting the

people you follow?

Are you using engagement stacking to full potential?

Have you pinned an (engaging) tweet to the top of

your profile?



Advanced Strategies

Building Influence

Positioning

Engagement

Data Tracking

Is your custom landing page converting? If not, A/B test

Do you have custom landing page for Website link?

Have any Kingmakers followed you back?

If so, did you leverage that to get their followers to also

follow you?

Is your engagement increasing as your followers

increase?

Are you using weekly or monthly reporting and tracking

progress + growth?

Are you using video tweets daily?

Based on your following, what is the best time of day to tweet?



Daily To-Do List

Engage (inbound)

Check Notifications

Deliver Value

Engage (outbound)

Favorite Tweets that mention you

RT mentions(if applicable)

Thank new followers (video when possible)

@reply to questions and tweets

Tweet to new people that you follow

(engagement stacking)

Follow new users based on search or other

methods.

Non-promotional tweets that inspire, encourage,

and educate.



Tools / Resources

Hashtag Tools

Design Tools

Analytics Tools

Automation* Tools

Research Tools

Blog Tools + Resources



Design Tools

Gimp (Free)

Adobe Photoshop

PicLabHD (Mobile)

Canva (Free)

Fiverr (designs/anything for $5)

99Designs.com (good for high-end logos & branding)



@Tweet (Image)

The image will have link URL that counts towards 140

140 character maximum

Same public/private rules apply as with text tweets

Ideal image is square. Will show preview in feed (middle 1/3)

Much more engaging than text tweets.

18% more clicks89% more favorites

150% more RTs

Hashtag Tools

Twubs.com

Hashtags.org

TrendsMap.com

TweetChat.com

Hashtagify.me

RiteTag.com



Research Tools

Twitter Search

BuzzSumo.com

Twitter Advanced Search(twitter.com/search-advanced)

*see Hashtag Tools

*see Blog Tools



Blog Tools + Resources

Wordpress allows you to create blog (or portfolio) site using

pre-built themes and designs

BlueHost is my preferred blog hosting service. Unlimited

sites/emails on one hosting acct.

LeadPages is awesome for creating custom landing pages

(like the custom landing page for Twitter)

Buffer Blog(Blog.Bufferapp.com)

Kiss Metrics Blog(Blog.KissMetrics.com)

Social Media Examiner(SocialMediaExaminer.com)

Tools

Resources



Analytics Tools

Manage Flitter(ManageFlitter.com)

Twitter Analytics(Analytics.Twitter.com)

Sprout Social(SproutSocial.com)

*see Hashtag Toolsfor Hashtag Analytics



Automation* Tools

IFTTT.com(used to tweet Instagram posts and image tweets)

ManageFlitter.com(used for analytics and

unfollowing people)

Buffer(Bufferapp.com)

Hootsuite(Hootsuite.com)

Edgar(MeetEdgar.com)

I use these tools, but am very

careful to not rely on them much.

I do NOT recommend using these tools. If you use them, do so

sparingly

*never automate something that will benefit from having a human touch (ex: do NOT automate tweeting to

people or sending DMs



Engagement

@Tweet (Image)

@Tweet (Text)

ReTweet

Favorite

Direct Message (DM)

Add to List

@Tweet (Video)



@Tweet (Text)

If tweet starts with @, then it is "private"


If tweet starts with anything besides @, then it's public

If replying to one person/question, private is okay!

If #hashtags are included, use no more than 3 per tweet

You NO LONGER have to leave free characters for RTs



@Tweet (Image)

The image will have link URL that counts towards 140



Ideal image is square. Will show preview in feed (middle 1/3)

Much more engaging than text tweets.

18% more clicks89% more favorites

150% more RTs



@Tweet (Video)

The video will have link URL that counts towards 140

140 character maximum. 30-second max on video


MUST be on mobile

Can be taken from phone, or uploaded from camera roll

Absolutely the most engaging type of tweet you can

sent someone



ReTweet

If you choose "Quote" then you can add your additional 140

character comentarty

A ReTweet (RT) is when you share somone else's tweet on your profile

If you choose "Quote" then your RT will not show in Tweet

engagement counter (probably a bug that will be fixed)

Great for encouragement and supporting other Twitter users

Don't retweet every single thing you get mentioned in. That's lame.

(Favorites are okay for that)

Tweet things that other people will WANT to RT. (Don't ask in a

Tweet.. that's lame too.)



Favorite

Favorites are displayed on your profile in their own tab (this is new

in 2015)

Favorite a tweet by clicking the small star icon below the tweet

(start will turn yellow)

Favoriting someone else's tweet will give them a notification

It will also give notification to anyone else @mentioned in Tweet

You can use favorites often. It's a great way to acknowledge a

compliment or tweet.

Don't favorite your own tweets. That's lame.



Add to List

Public lists give notification to the users you add to it

(for engagement stacking)

Lists can be public or private, and used to filter tweet feeds from

members of that list

Private lists do NOT give notification, but you can change a list from private to public to send

notification to all users on list

You can subscribe to lists of other Twitter users

You can browse members of any other (public) lists

You can create 1,000 lists, and each list can have up to 5,000

users



Direct Message (DM)

By default, even people who you do not follow you can send

you a DM (this is new, and can be turned off in settings)

Direct messages can be sent to other Twitter users, and show in

their "messages" area

People often overlook DMs because they are spammed with automation welcome messages

Do NOT use an Auto-DM

DMs are limited to 140 characters each, just like a tweet

As a rule of thumb, if the message could be tweeted (ie.

nothing confidential), then tweet instead of DM



Positioning

Name

Username

Bio

Location

Website

Cover Image

Background

Avatar



Username

Unique for each person:No duplicates

15 Characters maximum

For Brands:Use Brand Name

For Individuals:Use {first name}{last name}

Use consistent username on all social media platforms

If Name is Taken:Use underscores or Profession

You CAN change username. Twitter will adjust old Tweets



Name

NOT Unique for each person:Can use *almost* any name

20 Characters maximum

For Brands:Use Brand Name

For Individuals:Use {first name} {last name}

Use consistent Name on all social media platforms

CAN included spaces

You CAN change Name Twitter will adjust old Tweets



Avatar

Upload at least 400x400px(Will show as 48x48 by Tweets)

Also called profile picture, or profile image

For Brands:Use Company Logo

For Individuals:Use high-quality headshot

Use consistent image on all social media platforms

Crop shoulders-up. Try to use bright color background

You can change Avatar anytime



Bio

Should include what you do, but also include personality

Up to 160 characters to describe yourself

Can use hashtags to show up in search results*

Brands can include Twitter customer service "hours" in bio

Can update/edit bio anytime

Can include website link in bio (in addition to below bio)

Write something unique that will resonate with your fans



Location

IS searchable

Displays below your Twitter bio

If you spend time in multiple cities, include both locations

Use this to include REAL locations (not "wonderland" etc)



Cover Image

Design at 1500 x 500

Displays at top of Twitter profile

Crops differently on different screen sizes

Create custom cover (see design specs)



Background

Design at 2500 x 1500

Displays behind individual tweets when linked directly

Can align center or left

Crops based on screen size



Website

Best if you create custom landing page for Twitter

Displays below Twitter bio

Can change link when working on various projects

If possible, use this to link to website you OWN

(not another social netowrk)



Design Specs

Cover Image

Avatar

Background Image

Images for Tweets

Upload at least 400 x 400

Displays as small as 28x28 next to tweets

If possible, use professional photo

Design and Upload 1500 x 500

Displays differently on different screen sizes

Have custom designed (Fiverr if needed)

Design square (at least 600 x 600)

The middle 1/3 will show in preview

Bright colors get more attention

Displays behind single tweets

Can be aligned to the left, or centered

I design mine at 2500 x 1500 and align center



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