Content Performance 2015 #ContentNorge - Content Marketing

Post on 23-Jan-2017

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Transcript of Content Performance 2015 #ContentNorge - Content Marketing

We buy golf - remix

CONTENTI

It is everywhere!

FACEBOOKYOUTUBE

Web-TV

TWITTER

INSTAGRAM

DISPLAY

GOOGLE+

PRINT

LINKEDIN

PINTEREST

BLOGG

WEBSITE

SEARCH

GMAPS

IMAGE CONTENT

VIDEO CONTENT

SNAPCHAT

TEXTCONTENT

Many sides..

and this side…

CNN covers Volcano

Inspired by Iceland

Biber in Iceland

500k to +1M

5 years

tourists

this side also…

We buy Golf Mike

CONTENTI

So…

Anatomy of content marketing• You have to Research• Creativity • Human connection / feelings • Understanding how content syndicates• Measure… measure … measure and … • …understand it’s not a one stop shop – Omnipresence!

• Sprinkle of wow with an authentication twist• Small bit of luck

the bottom line is

The bottom line• Properly implemented & ongoing content marketing strategy will

• Grow your brand• Increase sales• More time for innovation• Escalate traffic to your “assets”• Enhance productivity

Lower advertising cost

= #GIMEE

Mantra = POST

Brands can live without advertising……but not marketing

Takk!@Optimizeyourweb