Content Performance 2015 #ContentNorge - Content Marketing
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We buy golf - remix
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Transcript of Content Performance 2015 #ContentNorge - Content Marketing
We buy golf - remix
CONTENTI
It is everywhere!
FACEBOOKYOUTUBE
Web-TV
DISPLAY
GOOGLE+
BLOGG
WEBSITE
SEARCH
GMAPS
IMAGE CONTENT
VIDEO CONTENT
SNAPCHAT
TEXTCONTENT
Many sides..
and this side…
CNN covers Volcano
Inspired by Iceland
Biber in Iceland
500k to +1M
5 years
tourists
this side also…
We buy Golf Mike
CONTENTI
https://www.youtube.com/watch?v=BJ055z
So…
Anatomy of content marketing• You have to Research• Creativity • Human connection / feelings • Understanding how content syndicates• Measure… measure … measure and … • …understand it’s not a one stop shop – Omnipresence!
• Sprinkle of wow with an authentication twist• Small bit of luck
the bottom line is
The bottom line• Properly implemented & ongoing content marketing strategy will
• Grow your brand• Increase sales• More time for innovation• Escalate traffic to your “assets”• Enhance productivity
Lower advertising cost
= #GIMEE
Mantra = POST
Brands can live without advertising……but not marketing
Takk!@Optimizeyourweb
![[Slides] Content Marketing Performance by Altimeter Group](https://static.fdocuments.us/doc/165x107/55a85e1a1a28abaf0b8b4909/slides-content-marketing-performance-by-altimeter-group.jpg)
