Impression-Marketing.com

July 2015

Content Marketingfor B2B Companies

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What we do

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What we do

In short, we are in business to get you more qualified leads online

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What is Content Marketing?

• Blog posts• Social media posts• Whitepapers• Infographics• Email/newsletters• Videos• Webinars/Events• E-books• Press Releases• Mobile Apps• Websites

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The B2B Purchase Process

That's how far the average B2B buyer is through the purchase decision process before engaging

a supplier sales rep

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How Does Search Work?

The Best Answer to Your Query

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How Does Search Work?

How do you shop?

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How Do People Search?

1. Problems/Solutions

2. Cost

3. Versus/Compare

4. Reviews

5. Best

*From the Sales Lion

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Content Marketing

Your customers are asking questions.

Are you answering?

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Marcus Sheridan Interview

Answer Questions in Blog Posts

B2B Success Story

B2B Initial Results

MACC’s traffic has been on the up-and-up since the launch in February 2015

 

B2B Search

B2B First Week Results

B2B First Week Results

• They’ve closed $35,000 from a website lead, which has a phase II component that will result in additional revenue

• Two leads have come in related to church facilities

• One lead came in from a military base in DC• Several tech-support forms filled out and a

field installer application

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Social Media Advertising

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Blogging

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Website Sales Funnel

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Website Design & Development

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Website Design & Development

Case Studies Very Effective for B2B

NSK, a B2B IT Consulting Firm

NSK’s goals when beginning with HubSpot and content marketing were to:

• Acquire qualified leads for their sales department• Extend their brand’s reach in the Boston area

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B2B Case Study

• Lack of Strategic SEO• Too Much Reliance on Paid Advertising• Cold Calling for Leads• A Static Website

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Challenges

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Content Marketing Funnel

hybrid cloud computing for business

Blog Post

Landing Page

Inbound Marketing Results

Increase in client revenue

Increase in lead volume

Decrease in paid marketing spend

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Blog Strategy Funnel

Brainstorm Write CTA* Publish Track

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Where to promote B2B?

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Success Metrics

It all Starts with Gap Analysis

• Website review & recommendations• Social Media review & recommendations• Competitive Analysis (What are your

vendors/competitors doing?)• Recommended next steps

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Typical Monthly

• $3.5-$6k per month for IM Services (may include a new website)

• $<1k for HubSpot • IM Services Can Include: Strategy, Execution,

Content Marketing, Social Media, Training, Analytics, Paid Advertising, Client Meetings.

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Expert Analysis

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Website as a Sales Tool

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Website as a Sales Tool