Marketing plan template for B2B technology companies
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Marketing plan Template for B2B Irish technology companies
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Marketing plan template for B2B technology companies
Transcript of Marketing plan template for B2B technology companies
Marketing planTemplate for B2B Irish technology
companies
Summary and current situation
About
Current revenue sources
Current trends
Trends
Market Review
What customers think
SWOT Analysis
Strengths
internal
Weaknesses
internal
Opportunities
external
Threats
external
Competitor analysis
Competitors
Competitor name SWOTStrengths Weaknesses
Opportunities Threats
Competitor name SWOTStrengths Weaknesses
Opportunities Threats
Marketing Objectives
Objectives
Target Market
Target market
Sectors Company size Geographical regions Countries Partners
Job titles by sector
Marketing Communications Plan
Contents Target market Key messages Objectives Tactics
Via sector Collateral PR Website Social Media Events Direct Marketing Advertising
External partners/agencies (eg Enterprise Ireland) Budget
Key messages
General
Xx years’ experience Why are you the right company to solve the
problem for your customer base
Sector 1 key messages
Name clients in this sector
Sector 2 key messages
Name clients in this sector
Objectives
Marketing tactics within sectors
Sector 1
Sector 1 – information we need
Names and email
Sector 2
Sector 2 – information we need
Names and email
Collateral
Brochures
Existing Name name
To be created Name name
Case studies
Existing Name
In draft name
Proposed name
PR
Press Releases
Thought leadership
Analysts? Who would be good to get on your side that
would be responsible for influencing the industry as a whole
Website
Website
Social Media
Social Media
Set up Facebook Twitter Google Plus LinkedIn company
Managed via Hootsuite Needs to be monitored daily
Events
Events
Events
Direct Marketing
Direct Marketing
5 to 6 times annually newsletter Target all sectors Include customers
Sector 1 Name and possible dates
Sector 2 Name and possible dates
Customer campaign Name and possible dates – email campaign to
current customers to tell them what else you have available
Advertising
Advertising
Where and costs associated with it Print? Online?
Action Plan
Action plan
Budget
Budget
Use excel spreadsheet and put in here
Aisling Foley MarketingB2B marketing consultant for Irish
technology companies
www.aislingfoley.com
+353 87 918 2986
