Content: King of The Land

Deonta’ Landis

Digital Media Manager

Mythology LLC.

In the World of Digital Media !!!!

Content is King !!!!

Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer.

Remarkable Content

Simply is worth talking about!!!!

Remarkable Content Best Practices

• Focus on Buyer’s Persona• Focus on one topic per

post • Blog and post consistently• Take advantage of great

formatting – draws attention

• Do not miss out on lead opportunities

SOCIAL MEDIA STRATEGYContent: King of the Land

Social Media Strategy• How good is your content?• How is your timing?• Are you on the correct network?• Do you talk or listen more?• Address angry prospect/customers?• How do you position content?

Content Posting Best Practices• Optimize Profiles• Remember Buyer Personas• Maximize Reach!• Take advantage of sites• Analyze to refine

Twitter Best Practices:• Post between 115 – 120 characters• Use hashtags• Never start post with @• Post more than 4x/daily• Use pictures

Best Practices:• Post >250 characters• Be fun & personal• Show your personality• Post early mornings and (2-3p)• Ask questions• Post images

Best Practices:• Post meaty thought provoking content• Maximize Rings of Influence• Post before 8:30 a or after 6p• Post to company pages and groups

Best Practices:• Diversify content• Great for gaining local search• Customize URL

Analyze, Analyze, Analyze!!!!

• You can view this presentation on slideshare http://www.slideshare.net/Dlandis8

• Email: deonta@mythologymarketing.com

• Remember email, blogging, and your conversions!!!!