Social Media 101 - Kam King
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SOCIAL MEDIA 101 KAM KING OFFICE OF ADVANCEMENT COLLEGE OF EDUCATION AND HUMAN ECOLOGY
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Transcript of Social Media 101 - Kam King
SOCIAL MEDIA 101KAM KINGOFFICE OF ADVANCEMENT
COLLEGE OF EDUCATION AND HUMAN ECOLOGY
What’s your favorite social media website?
#1: What’s my reason for creating a social media
account?
Share research stories globally?
Connect withcurrent and prospective students?
Spread infoFAST to your audience in a
fun way?
BECOME A VIRAL SENSATION?????
Grumpy Cat is not as impressed as I am.
WHAT’S EHE’S REASON FOR LOGGING ON?
• Share new research stories globally
• Connect with current and prospective EHE students
• Connect with alumni of our college
• Spread community-related news FAST to Columbus residents
• To ENGAGE with our audience
ENGAGEMENT=
One of the most important reasons
to log on!
BE READY FOR THE RANDOM QUESTIONS, TOO!
#2: Which social media website would work
best for ME?
DEMOGRAPHICS• Facebook:
• Users love to see IMAGES and VIDEOS, especially viral photos• Average user: 40.5 years old, more likely to be a woman
• Twitter:
• One of the best sites to spread news FAST using #hashtags• Average user: 37.3, more likely to be a woman, college educated
• Instagram:
• Great to market to young people, including college students• Average user: 18 to 29 years old, popular among people of color
• Pinterest:
• Want to target women? Pinterest might be for you! • Women dominate this site, 42% of women who are online are also Pinterest users
WHICH SM WEBSITE WORKS BEST FOR EHE?
• Share new research stories globally
• Connect with current and prospective EHE students
• Connect with alumni of our college
• Spread community-related news FAST to Columbus residents
• To ENGAGE with our audience
Hashtag central! TWITTER
YOUTUBE
Facebook, Twitter, Instagram, YouTube and MORE!
POP QUIZ: WHICH SITE WOULD WORK BEST FOR BRUTUS?AND WHY?
He wants to engage with Ohio State students and their parents.
#3: What to share?
Share your BEST stories in the BEST way!
FACEBOOK• Images + keep captions SHORT
• Ideal image size: 1600 PIXELS x 900 PIXELS
When possible, tag people in your photo! Increases engagement.
TWITTER• Use #hashtags but not too many!
• Stay around 120 characters so others can share your tweet.
• Ideal image size: 1600 PIXELS x 900 PIXELS
INSTAGRAM• Use #hashtags here too – people love to search tags!
• Ideal image size: 900 PIXELS x 900 PIXELS
15-second videos are easy to make and students enjoy watching ‘em!
#4: How to measure growth?
Ending Number – Starting Number
Starting Number
Then, multiply by 100.
EXAMPLE: EHE’S TWITTER GROWTH FROM 2013 - 2014
Twitter: @OSUEHE
From August 5, 2013 to August 5, 2014, our Twitter audience grew from 1,060 to 1,652.
• 1,652 – 1,060 = 592 / 1,060 = 0.5584 x 100 =
55.84% GROWTHIN 12 MONTHS
ROUND-UP:
1. Discover your reason for signing up.
2. Decide which social media site is the best option for you.
3. Share your best stories in the best way.
4. Measure your growth and set goals for improvement.
5. Have FUN!
QUESTIONS?Kam King
Multimedia Communications Coordinator
College of Education and Human Ecology
The Ohio State University
(614)292-3580
