Content is the King of Digital Media
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Transcript of Content is the King of Digital Media
Content: King of The Land
Deonta’ Landis
Digital Media Manager
Mythology LLC.
In the World of Digital Media !!!!
Content is King !!!!
Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer.
Remarkable Content
Simply is worth talking about!!!!
Remarkable Content Best Practices
• Focus on Buyer’s Persona• Focus on one topic per
post • Blog and post consistently• Take advantage of great
formatting – draws attention
• Do not miss out on lead opportunities
SOCIAL MEDIA STRATEGYContent: King of the Land
Social Media Strategy• How good is your content?• How is your timing?• Are you on the correct network?• Do you talk or listen more?• Address angry prospect/customers?• How do you position content?
Content Posting Best Practices• Optimize Profiles• Remember Buyer Personas• Maximize Reach!• Take advantage of sites• Analyze to refine
Twitter Best Practices:• Post between 115 – 120 characters• Use hashtags• Never start post with @• Post more than 4x/daily• Use pictures
Best Practices:• Post >250 characters• Be fun & personal• Show your personality• Post early mornings and (2-3p)• Ask questions• Post images
Best Practices:• Post meaty thought provoking content• Maximize Rings of Influence• Post before 8:30 a or after 6p• Post to company pages and groups
Best Practices:• Diversify content• Great for gaining local search• Customize URL
Analyze, Analyze, Analyze!!!!
• You can view this presentation on slideshare http://www.slideshare.net/Dlandis8
• Email: [email protected]
• Remember email, blogging, and your conversions!!!!