www.cadvantage.co.uk

Competitive Advantage Consultancy Limited Growth through customer focus

Strategy Development & Implementation

Customer Research

Training & Development

www.cadvantage.co.uk

Over 30 years experience in construction sector

Held senior sales & marketing positions

UK and International experience

Founded Competitive Advantage in 1999

Member of UK government’s Green Construction Board Promotional Working Group

Co-authored sustainability report for Advantage Austria 2009

Wrote CIMCIG report “Taking Sustainability to the Consumer”

Committee member of CIMCIG, Chartered Institute of Marketing Construction Industry Group

Formally Associate Lecturer in Marketing at Oxford Brookes University

Regular contributor to industry journals

BSc (Hons) DipM FCIM Chartered Marketer

Chris Ashworth

www.cadvantage.co.uk

What we do

Working with you to develop and Implement a winning business strategy

Implementing the marketing mix

Interim management

Sustainability strategy

Developing new channels to market

Developing export markets

Tailored training or open coursesSelling to Specifiers

Key Account Management

Marketing in the construction industry

Industry overview

Industry sales skills

Tailored projects or a range of off-the-shelf reportsCustomer perception measurement

Customer satisfaction

Customer profiling

Market and product evaluation

Bespoke or ‘off the shelf’ reports

www.cadvantage.co.uk

Main Messages

• Sustainability now mainstream

• Intended to drive growth

• Olympics exemplar project

• Government simplifying legislation

www.cadvantage.co.uk

Initiatives

• Low Carbon Construction

• Green Deal

• Energy Company Obligation

• Feed in Tariffs and Renewable Heat Incentive

• Code for Sustainable Homes

• BREEAM

www.cadvantage.co.uk

Low Carbon Construction

65 recommendations• Industry should restructure around

partnership working• Opportunity to achieve cost

savings• Strategic view of future skills

needs• Industry accepted standard for

measuring embodied carbon• Bring commercial fit-out under

auspices of Building Regulations June 2011

www.cadvantage.co.uk

Green Construction Board

• Routemap

• Buildings

• Infrastructure

• Knowledge & Skills

• Greening the Industry

• Valuation

• Promotion

Mark Prisk MPMinster of State for

Business & Enterprise

Paul MorrellChief Construction

Advisor

www.cadvantage.co.uk

Green Deal

The Opportunity• 14 million homes upgraded• 29% Residential property making

savings• 15% Non-residential making savings• 500,000 home upgrades pa• 100,000 jobs created over 5 years• 1,000 apprenticeships

www.cadvantage.co.uk

Green Deal

• To be introduced in October 2012

• Mechanism to upgrade existing building

• Accreditation and Certification important

• No up-front costs

• Operated and funded by private sector

www.cadvantage.co.uk

Green Deal

The Process

DECISION TO UPGRADEPROPERTY ASSESSEDPROPERTY UPGRADEDPAYMENT MECHANISM

www.cadvantage.co.uk

Green Deal Money Flow

Energy Supplier

Green Deal Finance Company

£Customer repayments

£Customer payments passed on

£Capital facility made available

Legal agreements with electricity bill payers

£Customer payments passed on

www.cadvantage.co.uk

CIMCIG Report

• CIMCIG Report

http://www.cimcig.org/files/library/Taking_Sustainabilit_1314178654.pdf • Consultation Summary - request by email chris@cadvantage.co.uk • YouTube presentation

http://www.youtube.com/watch?v=lBkOCRq7m90&feature=player_embedded

www.cadvantage.co.uk

Energy Company Obligation

• Replacing CERT and CESP

• The financial commitment energy companies make to improving energy efficiency

• Implemented via Green Deal

www.cadvantage.co.uk

Energy Saving Incentives

• Feed in Tariffs

• Renewable Heat Incentive

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Feed In Tariffs

• “Encourage small-scale (less than 5MW) low-carbon electricity generation”

• Comprehensive Review

• Reduced tariff, mechanism linked to energy costs

• Effective April 2012• http://www.decc.gov.uk/en/content/cms/meeting_energy/

renewable_ener/feedin_tariff/feedin_tariff.aspx

www.cadvantage.co.uk

Renewable Heat Incentive

• “Long-term financial support to renewable heat installations to encourage the uptake of renewable heat”

• Non domestic and Residential

• Subsidise cost of installation and tariffs• http://www.decc.gov.uk/en/content/cms/meeting_energy/

Renewable_ener/incentive/incentive.aspx

www.cadvantage.co.uk

Building Regulations

Approved Document A – Structure (2004)

Approved Document B (Fire Safety) – Volume 1: Dwellinghouses (2006)

Approved Document B (Fire Safety) – Volume 2: Buildings other than Dwellinghouses (2006)

Approved Document C – Site preparation and resistance to contaminates and moisture (2004)

Approved Document D – Toxic substances (1992)

Approved Document E – Resistance to the passage of sound (2003)

Approved Document F – Ventilation (2010)

Approved Document G – Sanitation, hot water safety and water efficiency (2010)

Approved Document H – Drainage and waste disposal (2002)

Approved Document J – Combustion appliances and fuel storage systems (2010)

Approved Document K – Protection from falling collision and impact (1998)

Approved Document L1A – Conservation of fuel and power (New dwellings) (2010)

Approved Document L1B – Conservation of fuel and power (Existing dwellings) (2010)

Approved Document L2A – Conservation of fuel and power (New buildings other than dwellings) (2010)

Approved Document L2B – Conservation of fuel and power (Existing buildings other than dwellings) (2010)

Approved Document M – Access to and use of Buildings (2004)

Approved Document N – Glazing (1998)

Approved Document P – Electrical safety – Dwellings (2006)

Approved Document for Regulation 7 (1992)

www.cadvantage.co.uk

Document L Implementation

Zero Carbon Hub

www.cadvantage.co.uk

Document L

• Next update 2013• Support Green Deal• Replace Code for Sustainable Homes

Proposed Changes• Consequential Improvements for existing

buildings• Fabric Energy Efficiency• Shift away from renewables

www.cadvantage.co.uk

Code for Sustainable Homes

• For New Homes

• Rating of 1 to 6

Now All social housing build to Level 3

2013 All private housing built to Level 3

All public sector housing to Level 4

2016 All housing built to Level 6

www.cadvantage.co.uk

Zero Carbon Homes

www.cadvantage.co.uk

www.cadvantage.co.uk

BREEAM

• Voluntary Code• Government Buildings – higher ratings• Voluntary adoption in Private Sector• Ratings

OUTSTANDING

EXCELLENT

VERY GOOD

GOOD

PASS

www.cadvantage.co.uk

BREEAM

• Assess environmental performance

• All building types

www.breeam.org

9 sections• Management• Health & Wellbeing• Energy• Transport• Water• Materials• Waste• Land Use & Ecology• Pollution

www.cadvantage.co.uk

Chris Ashworth

chris@cadvantage.co.uk

Mobile: 07747 626095

Fax: 01252 836850

Competitive Advantage Consultancy Limited Growth through customer focus

@CompetitiveA

cadvantagemarketing

companies/competitive-advantage

www.cadvantage.co.uk

www.cadvantage-blog.co.uk