CommunicationsBranding

Jason Moriber

Jason@wiseelephant.comhttp://twitter.com/jelefant

CommunicationsBranding

The Shift is On

Trend Report:

Shift of focus from GROUP to the INDIVIDUAL

Consumer: “Me”Marketer: “Them” is now “Who”

What to do?

Existential…

- Branding: Who am I?- Communications: Who cares?

ResonationENGAGEMENT

What to do?

Amplify: What you do… “Activity”

Magnify it. It’s Magnetic!

“Always be moving”

Do/Not Do Examples:

Do/Not Do Examples:

Do/Not Do Examples:

The Web is Interactive

It’s not a Postcard!

Do/Not Do Examples:

Do/Not Do Examples:

Do/Not Do Examples:

The Hump

Do/Not Do Examples:

Newsletters are GOLD!

Email is still most popular tool

Drive contacts to your list!

Do/Not Do Examples:

Do/Not Do Examples:

Site is a blog = ACTIVITY

Do/Not Do Examples:

Do/Not Do Examples:

Stuff to do = ACTIVTY

Do/Not Do Examples:

Do/Not Do Examples:

What to do?

Less time = Microblogging/Engage (Twitter/Facebook)

Less time = Comment on blog posts

More time = Engage Bloggers More time = Blogging AND MicrobloggingMUST DO = Email List/Campaigns

What to do? Newsletter Content

Microblog posts (notes, journal entries) >

> Blog posts (in depth, lists of…) >

- AGGREGATE - FILTER -

> Newsletter Content (be efficient)

InterACTIVITY Resonate: messages = marketEngage: reach out, communicateReact: learn, alter if necessaryRepeat: be ACTIVE

Goddess Durga

Thank you very much for the opportunity to speak with you all!

Contact me anytime:jason@wiseelephant.comtwitter: @jelefantphone: 317.802.1570