Communications Strategy, Young Farmers Conference (Stone Barns)
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These are my slides from my Communications Strategy presentation at Stone Barns' Young Farmers Conference
Transcript of Communications Strategy, Young Farmers Conference (Stone Barns)
CommunicationsBranding
The Shift is On
Trend Report:
Shift of focus from GROUP to the INDIVIDUAL
Consumer: “Me”Marketer: “Them” is now “Who”
What to do?
Existential…
- Branding: Who am I?- Communications: Who cares?
ResonationENGAGEMENT
What to do?
Amplify: What you do… “Activity”
Magnify it. It’s Magnetic!
“Always be moving”
Do/Not Do Examples:
Do/Not Do Examples:
Do/Not Do Examples:
The Web is Interactive
It’s not a Postcard!
Do/Not Do Examples:
Do/Not Do Examples:
Do/Not Do Examples:
The Hump
Do/Not Do Examples:
Newsletters are GOLD!
Email is still most popular tool
Drive contacts to your list!
Do/Not Do Examples:
Do/Not Do Examples:
Site is a blog = ACTIVITY
Do/Not Do Examples:
Do/Not Do Examples:
Stuff to do = ACTIVTY
Do/Not Do Examples:
Do/Not Do Examples:
What to do?
Less time = Microblogging/Engage (Twitter/Facebook)
Less time = Comment on blog posts
More time = Engage Bloggers More time = Blogging AND MicrobloggingMUST DO = Email List/Campaigns
What to do? Newsletter Content
Microblog posts (notes, journal entries) >
> Blog posts (in depth, lists of…) >
- AGGREGATE - FILTER -
> Newsletter Content (be efficient)
InterACTIVITY Resonate: messages = marketEngage: reach out, communicateReact: learn, alter if necessaryRepeat: be ACTIVE
Goddess Durga
Thank you very much for the opportunity to speak with you all!
Contact me anytime:[email protected]: @jelefantphone: 317.802.1570
