Communication Design as Art—Olympic Posters from 1896-2020

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Rio 2016 A Look at Amazing Olympic Posters from 1896-2020

“From its early days in the 1870s to sophisticated late 20th century developments, the poster has not only remained a powerful communication tool, but has reflected and shaped society”MARGARET TIMMERS

VISUAL VOCABULARY IN OLYMPIC POSTERSPublic monuments

Statues

Flags

Landscapes

Cityscapes

Emblem of the Games

Limited text

ATHENS 1896ARTISTUNKNOWNDESCRIPTIONThe goddess Athena, holding in her hand an olive crown givento the winners

STOCKHOLM 1912ARTISTOlle HjortzbergDESCRIPTIONAthletes twirling their country’s flag, with that of Sweden in theforeground.

BERLIN 1936Artist:Werner WürbelDescription:Horse-drawn chariot on the Brandenburg Gate and a crowned winner

LONDON 1948Artist:Walter HerzDescription:Townley Discobulus statue, Olympic rings and the Palace of Westminster in London

HELSINKI 1952Artist:Ilmari SysimetsäDescription:Bronze statue of Finnish runner Paavo Nurmi built by Wäinö Aaltonen

ROME 1960Artist:Armando Testa

Description:A she-wolf(the symbol of Rome)feeds Romulus and Remus, the legendary founders of Rome

MUNICH 1972Artist:Otl H. Aicher

Description:Olympic tents, Olympic tower and spirals to symbolize dynamism

MOSCOW 1980Artist:Vladimir ArsentyevDescription:The Olympic rings, the track of a stadium and a five-pointed star create a Kremlin-like effect

BARCELONA 1992Artist:Josep Maria TriasDescription:The official emblem and a silhouette of a leaping man

ATLANTA 1996Artist:Primo AngeliDescription:An athlete and the four official Olympics colors in the background

SYDNEY 2000Artist:FHA Image DesignDescription:The Millennium Man emblem over a silhouette of the Sydney Harbour

ATHENS 2004Artist:Wolff Olins Consultants Red Design ConsultantsDescription:The emblem and a crown of olive leaves

BEIJING 2008Artist:UnknownDescription:The Dancing Beijing emblem and the OlympicRings

LONDON 2012Artist:Rachel Whiteread

Description:Deconstructed OlympicRings

BREAKING OF TRADITION  RIO 2016-WHY 13 POSTERS?“One artist couldn’t accurately represent the more than 200 million walks of life that call the South American host country home.”Carla Camurati(Director of Culture Rio Olympics)

RIO 2016Artist: Alexandre Mancini

Title:Compasição Ordenada

RIO 2016Artist:Ana Clara Schindler

Title:Rings of Colours

RIO 2016Artist:Eduardo Kobra

Title:Pipas e Sonhos

RIO 2016Artist: Juarez Machado

Title:OIimpiadas Rio 2016

RIO 2016Artist:Rico Lins

Title:Vibração Olimpica

RIO 2016Artist:Guto Lacaz

Title:Cores em Copetição

RIO 2016Artist: Gustavo Piqueira

Title:Composto

RIO 2016Artist:Antonio Dias

Title:Todo Lugar é meu país

RIO 2016Artist:Beatriz Milhazes

Title:Rosa deOuro

Rio 2016Artist Claudio TozziTitleMovimento

Rio 2016Artist: Gringo Cardia e Geléia da RocinhaTitle: Aquaplay

RIO 2016Artist:Olga de Amaral

Title: Umbra A-Rio

RIO 2016Artist: Gustavo Greco

Title: Olympic Grids

Future OutlookTokyo 2020Official Emblems and PosterTokyo 2020Tokyo 2020 Paralympic Games