Communication Design as Art—Olympic Posters from 1896-2020

34
Rio 2016 A Look at Amazing Olympic P osters from 1896-2020

Transcript of Communication Design as Art—Olympic Posters from 1896-2020

Page 1: Communication Design as Art—Olympic Posters from 1896-2020

Rio 2016 A Look at Amazing Olympic Posters from 1896-2020

Page 2: Communication Design as Art—Olympic Posters from 1896-2020

“From its early days in the 1870s to sophisticated late 20th century developments, the poster has not only remained a powerful communication tool, but has reflected and shaped society”MARGARET TIMMERS

Page 3: Communication Design as Art—Olympic Posters from 1896-2020

VISUAL VOCABULARY IN OLYMPIC POSTERSPublic monuments

Statues

Flags

Landscapes

Cityscapes

Emblem of the Games

Limited text

Page 4: Communication Design as Art—Olympic Posters from 1896-2020

ATHENS 1896ARTISTUNKNOWNDESCRIPTIONThe goddess Athena, holding in her hand an olive crown givento the winners

Page 5: Communication Design as Art—Olympic Posters from 1896-2020

STOCKHOLM 1912ARTISTOlle HjortzbergDESCRIPTIONAthletes twirling their country’s flag, with that of Sweden in theforeground.

Page 6: Communication Design as Art—Olympic Posters from 1896-2020

BERLIN 1936Artist:Werner WürbelDescription:Horse-drawn chariot on the Brandenburg Gate and a crowned winner

Page 7: Communication Design as Art—Olympic Posters from 1896-2020

LONDON 1948Artist:Walter HerzDescription:Townley Discobulus statue, Olympic rings and the Palace of Westminster in London

Page 8: Communication Design as Art—Olympic Posters from 1896-2020

HELSINKI 1952Artist:Ilmari SysimetsäDescription:Bronze statue of Finnish runner Paavo Nurmi built by Wäinö Aaltonen

Page 9: Communication Design as Art—Olympic Posters from 1896-2020

ROME 1960Artist:Armando Testa

Description:A she-wolf(the symbol of Rome)feeds Romulus and Remus, the legendary founders of Rome

Page 10: Communication Design as Art—Olympic Posters from 1896-2020

MUNICH 1972Artist:Otl H. Aicher

Description:Olympic tents, Olympic tower and spirals to symbolize dynamism

Page 11: Communication Design as Art—Olympic Posters from 1896-2020

MOSCOW 1980Artist:Vladimir ArsentyevDescription:The Olympic rings, the track of a stadium and a five-pointed star create a Kremlin-like effect

Page 12: Communication Design as Art—Olympic Posters from 1896-2020

BARCELONA 1992Artist:Josep Maria TriasDescription:The official emblem and a silhouette of a leaping man

Page 13: Communication Design as Art—Olympic Posters from 1896-2020

ATLANTA 1996Artist:Primo AngeliDescription:An athlete and the four official Olympics colors in the background

Page 14: Communication Design as Art—Olympic Posters from 1896-2020

SYDNEY 2000Artist:FHA Image DesignDescription:The Millennium Man emblem over a silhouette of the Sydney Harbour

Page 15: Communication Design as Art—Olympic Posters from 1896-2020

ATHENS 2004Artist:Wolff Olins Consultants Red Design ConsultantsDescription:The emblem and a crown of olive leaves

Page 16: Communication Design as Art—Olympic Posters from 1896-2020

BEIJING 2008Artist:UnknownDescription:The Dancing Beijing emblem and the OlympicRings

Page 17: Communication Design as Art—Olympic Posters from 1896-2020

LONDON 2012Artist:Rachel Whiteread

Description:Deconstructed OlympicRings

Page 18: Communication Design as Art—Olympic Posters from 1896-2020

BREAKING OF TRADITION  RIO 2016-WHY 13 POSTERS?“One artist couldn’t accurately represent the more than 200 million walks of life that call the South American host country home.”Carla Camurati(Director of Culture Rio Olympics)

Page 20: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist: Alexandre Mancini

Title:Compasição Ordenada

Page 21: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist:Ana Clara Schindler

Title:Rings of Colours

Page 22: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist:Eduardo Kobra

Title:Pipas e Sonhos

Page 23: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist: Juarez Machado

Title:OIimpiadas Rio 2016

Page 24: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist:Rico Lins

Title:Vibração Olimpica

Page 25: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist:Guto Lacaz

Title:Cores em Copetição

Page 26: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist: Gustavo Piqueira

Title:Composto

Page 27: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist:Antonio Dias

Title:Todo Lugar é meu país

Page 28: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist:Beatriz Milhazes

Title:Rosa deOuro

Page 29: Communication Design as Art—Olympic Posters from 1896-2020

Rio 2016Artist Claudio TozziTitleMovimento

Page 30: Communication Design as Art—Olympic Posters from 1896-2020

Rio 2016Artist: Gringo Cardia e Geléia da RocinhaTitle: Aquaplay

Page 31: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist:Olga de Amaral

Title: Umbra A-Rio

Page 32: Communication Design as Art—Olympic Posters from 1896-2020

RIO 2016Artist: Gustavo Greco

Title: Olympic Grids

Page 33: Communication Design as Art—Olympic Posters from 1896-2020

Future OutlookTokyo 2020Official Emblems and PosterTokyo 2020Tokyo 2020 Paralympic Games