Communicating Science using Social MediaJohn Cook

Date: 24/11/2011

Web 1.0Publishing

content

Web 2.0Building

community

Web 1.0Publishing

content

Web 2.0Building

community

Skeptical Science Traffic Sources

The Key to Google Rankings

• The number of links to your site

• The importance of the websites linking to you

• The words they use when they link to you

Number of Links to Skeptical Science

Monthly Visits

Climategate

Google searches for ‘climate’

Climategate

Monthly Visits

Climategate

Feb 2010

http://sks.to/iphone

http://sks.to/iphone

http://sks.to/iphone

http://sks.to/iphone

“If you can't explain your physics to a barmaid, it is probably not very good physics.”ERNST RUTHERFORD

Web 1.0Publishing

content

Web 2.0Building

community

Skeptical Science

Web: http://www.skepticalscience.com

Email: john@skepticalscience.com

Phone: 3365 3553