Communicating Science with Resource Media

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    Pcpehzmkhfhrhachoah Cq Hvacpcok&Cl six {mop cp pi bh#

    Dxes 2:% 2:=:

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    Ainnxocampcio qgceeq4 rh}xcrh`

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    Mbixp Rhqixrah Nh`cm

    Ainnxocampcioq Qprmphks

    Nh`cm Ixprhmaf Amnzmckoq

    Ho|crionhopme mo` Fhmepf ZiecasLiaxq

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    Qpmll

    Illcahq

    Qmo Lrmoacqai Qhmppeh Bixe`hr Gmecqzhee Qmarmnhopi

    Bithnmo Zirpemo` Qmep Emgh Acps Moafirmkh

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    Ainnxocampcioq

    Zemoocok[irgbiig

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    [fmp mrh sixr bckkhqp afmeehokhq coainnxocampcok qachoah9

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    I|hr|ch{

    [fs qachoah nmpphrq

    Sixr nhqqmkhNhqqhokhrq

    Rhmafcok ixp4 mx`choahq

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    [fs qachoah nmpphrq

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    Rhme qpirchq mo` aioqh}xhoahq

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    Qcnzecls`ihq OIP nhmo

    `xnb cp `i{o/

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    Hnbrmahqcnzecacps

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    Sixr Nhqqmkh

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    Sixr

    Nhqqmkh

    [fmpq oh{9

    [fmpq pfh ghs zicop9

    [fs cq cp cnzirpmop9

    [fs `i {h amrh9

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    Mo hllhapc|h nhqqmkh moq{hrq pfrhh}xhqpcioq4

    [fmp cq pfh pfrhmp9

    [fmp |mexhq mrh mp qpmgh9[fmp cq pfh qiexpcio9

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    Nmgh pfh fxnmo aioohapcio

    [fmp ni|hq sixr mx`choah9

    . Qhaxrcps

    . Co`hzho`hoah

    . Qph{mr`qfcz

    . Lrhh`in

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    Nmgcok sixr nhqqmkh {irg

    Aehmo {mphr nhmoq fhmepfs ainnxocpchq mo`m fhmepfs haioins/ W|mexh^

    Ice qzcee `cqmqphrq {cee ioes aiopcoxh pi pfrhmpho{ce`eclh% dibq mo` ixr hohrks qhaxrcps/ Wpfrhmp^

    Aehmo hohrks cq afhmz% m|mcembeh mo` qmlh%mo` cp `ihqop qzcee mospfcok/ Wqiexpcio^

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    Prmoqemph

    SixrLco`cokq

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    Rhnhnbhr sixr mx`choah

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    Hqpcnmphqbmqh`iopfhCophrki|hronhopme

    ZmoheioAecnmphAfmokhbxqcohqqmq

    xqxmehncqqcio

    qahomrciq

    qxkkhqp

    pfmp

    mpniqzfhrcaAI2eh|heqaixe`mzzrimaf

    6::zzn ohmrpfhho`ilpfhahopxrs%mo`

    airrhqzio`cokbcikhiafhncameni`heq

    co`camphpfmpqxrlmah{mphrzF{cee`riz

    lrin

    m

    zrh

    co`xqprcme

    |mexh

    il

    mbixp

    6/2

    pi

    mbixp;/6/

    Coqphm` il ehm`cok {cpf zriahqq///

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    Iahmo mac`clcampcio hmpq m{ms mp airmerhhlq% cophrlhrhq {cpf qinh lcqf qzhachqmbcecps pi lco` pfhcr finhq mo` amo fxrp

    ainnhracme qfheelcqf .. ecgh nxqqheq mo`isqphrq .. mo` ghhz pfhn lrin zrizhreslirncok pfhcr zriphapc|h qfheeq/

    pmeg rhqxepq

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    Xqh moha`iphq

    Ns krmo`lmpfhr`hqarcbh` qmenio rxoq

    qi bck pfmp six aixe`{meg mariqq pfh rc|hr{cpfixp khppcok sixr

    lhhp {hp/

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    Pfh zi{hr il momeikchq

    Cpq dxog lii` lir lcqfecgh hvzhapcok mphhomkhr pi kri{ bs dxqp hmpcok

    nmrqfnmeei{q/

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    Nmgh qpmpcqpcaq nhmocoklxe4 @i pfh nmpf

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    Zmcop m zcapxrh

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    Nmgh sixrqhel }xipmbeh

    Axppcok `i{o pfh rmco lirhqp lirniohs cq ecgh bxrocok m Rhnbrmo`p pi

    aiig qixz/

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    Pfhrhq m ecncp pi pfhmnixop il fhmp.prmzzcok

    kmqhq six amo zxp copipfh mpniqzfhrh bhlirh

    Nipfhr Ompxrh qfi{q

    six {fmp pfh aecnmphqsqphn {cee `i/ Mo`

    Nipfhr Ompxrh bmpq emqp/

    Rcafmr` Qinhr|ceeh% MBA Oh{q% @hahnbhr 2::3

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    Nhqqhokhrq

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    Qachopcqpq > Arh`cbeh

    Xoc|hrqcps qachopcqpq mrh

    fckfes bhech|mbeh%rhqzhaph` mo` arh`cbeh/

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    Qachopcqpq mq

    QzighqzhizehP{i.pfcr`q il Mnhrcamoqfie` qachopcqpq co fckfrhkmr`

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    Sixr mx`choahRhzirphrq

    Qxzzirphrq

    @hacqcionmghrq

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    Qachopcqpq mrh arh`cbeh/

    Bxp mrh pfhs rhempmbeh9 Maahqqcbeh9

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    Rhzirphrq

    Aieehkh.h`xamph`

    Co}xcqcpc|h

    Qghzpcame

    Niqpes khohrmecqpq

    I|hr{irgh`

    [f

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    [fmp rhzirphrq {mop

    Qinhpfcok oh{

    Qinhpfcok cophrhqpcok

    Qinhpfcok ni|cok

    Qinhpfcok hmqces

    xo`hrqpmo`mbeh

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    @xrcok pfh

    aio|hrqmpcio

    Qzhmg ehqq ecqpho nirh/Mqqxnh h|hrspfcok cq io pfhrhair` mo` xqmbeh co m qpirs/

    Rhlhr pi sixr oiphq7 qpcag pisixr ghs zicopq/

    Zrhhnzp izziqcok zicopq/Qxkkhqp nirh rhqixrahq/

    Mqg pi afhag sixr i{o }xiphqbhlirh zxbecampcio/

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    Sixr qxzzirphrq

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    Hokmkcok `hacqcionmghrq

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    Zrhzmrmpcio cq ghs

    Pmgh pfh pcnh pi prmoqemph lco`cokq mo` `iopfhqcpmph pi mqg lir fhez/

    Zrmapcah {cpf m oio.qachopcqp lrcho`/ Ghhz m afhmp qfhhp {cpf sixr ghs nhqqmkhq

    {cpf six ir bs pfh zfioh/

    Fm|h rhqixrahq m|mcembeh {cpf m``cpciomecolirnmpcio/

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    Sixr nhqqmkh4Ziphopcme rim`beiagq

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    Nmgh qxrh pi armlp ghs zicopq7 `iop bxrs {fmpq cnzirpmop

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    Liaxq io {fmp six goi{7 m|ic` ehm`cok{cpf {fmp six `iop goi{

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    @iop mqqxnh m fckfhr eh|he il qachopclca goi{eh`kh

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    @iop lirkhp pi zri|c`h pfh rckfp aiophvp

    P eg b ` e b

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    Pmeg nirh mbixp ixpainh mo` ehqq mbixp zriahqq

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    M|ic` dmrkio%mariosnq mo`{ir`q pfmp nhmo`cllhrhop pfcokq pioio.qachopcqpq

    [ir`q {cpf nxepczeh nhmocokq

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    [ir`q {cpf nxepczeh nhmocokq

    Qixrah4 Fmqqie% Q/D/% Hiq% 2::6 Nmraf ==

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    Afmrmaphrcqpcaqil m kii`zrhqhophr

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    Cl mosioh {mq {mcpcok pi lco`

    ixp {fhpfhr Mopmrapcam {ixe`

    rhqzio` }xcages pi aecnmph{mrncok% C pfcog pfh moq{hr

    cq shq/ [h+|h qhho =8: ncehq

    il aimqpecoh afmokh`rmqpcamees co dxqp =8 shmrq/

    Ph` Qamnbiq%

    Xoc|hrqcps il Aieirm`i%Oh{q`ms% Qhzphnbhr 2::0

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    Pfh oxnbhrq mrh arsqpme

    aehmr/ Pfh momesqcq cqcnzhaambeh/ Pfhrh cq oi

    xoahrpmcops mbixp pfcq/

    Zhphr Brh{hrNiophrhs Bms M}xmrcxn Rhqhmraf Coqpcpxph%Qmo DiqhNhraxrs Oh{q% Dxes 2::0

    A

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    Aioohap pi sixr

    mx`choahq |mexhq/

    Xqh zemco Hokecqf/

    Pmeg nirh mbixp {fmpsix goi{% ehqq mbixp{fmp six `iop/

    Xqh nhpmzfirq%cnmkhrs mo` qpirchq/

    Zrmapcah/

    Rhnhnbhr

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    Qiacme Nh`cm 2:= Mxkxqp Lrmncok , Nhqqmkcok Qhzphnbhr

    Nh`cm Rhempcioq Iapibhr

    Qpirs Zcpafcok Oi|hnbhr Beikkhr Rhempcioq @hahnbhr

    Hvzeirh Nirh RN Prmcocokq

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    Pi ehmro nirh4Dceecmo [mr`Zrikrmn @crhapirRhqixrah Nh`cmdceecmoJrhqixrah.nh`cm/irk0=8.13;.8::: hvp/ 1:3

    Bheco`m Krcq{ie`Zrikrmn @crhapir

    Rhqixrah Nh`cmbheco`mJrhqixrah.nh`cm/irk2: