Communicating Science using Social Media
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Communicating Science using Social Media John Cook Date: 24/11/2011
description
Communicating Science using Social Media. John Cook. Date: 24/11/2011. Web 1.0. Web 2.0. Publishing content. Building community. Web 1.0. Web 2.0. Publishing content. Building community. Skeptical Science Traffic Sources. The Key to Google Rankings. - PowerPoint PPT Presentation
Transcript of Communicating Science using Social Media
Communicating Science using Social MediaJohn Cook
Date: 24/11/2011
Web 1.0Publishing
content
Web 2.0Building
community
Web 1.0Publishing
content
Web 2.0Building
community
Skeptical Science Traffic Sources
The Key to Google Rankings
• The number of links to your site
• The importance of the websites linking to you
• The words they use when they link to you
Number of Links to Skeptical Science
Monthly Visits
Climategate
Google searches for ‘climate’
Climategate
Monthly Visits
Climategate
Feb 2010
http://sks.to/iphone
http://sks.to/iphone
http://sks.to/iphone
http://sks.to/iphone
“If you can't explain your physics to a barmaid, it is probably not very good physics.”ERNST RUTHERFORD
Web 1.0Publishing
content
Web 2.0Building
community
