Cold Calling for People Who Hate to Cold Call

Presented by:

Wendy Weiss The Queen of Cold Calling™

www.queenofcoldcalling.com

Created Exclusively for

©2011, Wendy Weiss

•  Why cold call at all? •  Preparing for rejection-free calls •  Warming up your calls •  The Performance Model •  3 steps for effective calls •  The Law of Action

©2011, Wendy Weiss

©2011, Wendy Weiss

©2011 Wendy Weiss

•  Marketing activities •  Referrals •  Networking/Web 2.0 •  Cold Calling

©2011 Wendy Weiss

©2011 Wendy Weiss

•  Open the phone book and start making calls

•  Make 100 dials/day and someone will eventually say, “yes.”

•  “Every call is different so I can’t use a script.”

•  Go through the “no’s” and hang ups until you finally get a “yes.”

©2011 Wendy Weiss

•  Go through the “no’s” and hang ups until you finally wear the prospect down

•  Practice rebuttals to ensure that you can corner the prospect

•  Somehow manipulate the prospect into agreeing

•  The “Born Sales Person”

•  ABC: Always Be Closing ©2011 Wendy Weiss

Belief Actions Results

©2011, Wendy Weiss

•  Warm up •  Rehearse •  Perform

©2011, Wendy Weiss

•  Who are you calling? •  What will you say?

©2011, Wendy Weiss

•  Your introduction must be relevant

•  There is no “one size fits all” •  Generic scripts do not work

©2011, Wendy Weiss

•  Answer the Question:

WIIFM?

© 2011, Wendy Weiss

Create “Muscle Memory”

•  Practice out loud •  Role-play •  Record yourself

© 2011, Wendy Weiss

Take Action

•  Schedule an appointment with yourself

• Get a calling buddy •  Reward yourself for taking

action

© 2011, Wendy Weiss

•  Warm up •  Rehearse •  Perform

©2011, Wendy Weiss

•  53 Word-for-Word Scripts to Get the Appointment, Sail Through Objections, and Get the Sale...

•  Scripts for What to Say in Every Situation so You Get What You Ask for...

•  144 Questions to Qualify Prospects, Gather Critical Information, Gain Agreement, Justify Price, and Close the Sale…

•  Claim $227 Worth of Additional Business-Building Audios & Guides - FREE...

•  And Much More... ©2011 Wendy Weiss

http://queenofcoldcalling.com/swh