Cold calling for people who hate to cold call, presented by Wendy Weiss for @datadotcom
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Transcript of Cold calling for people who hate to cold call, presented by Wendy Weiss for @datadotcom
Cold Calling for People Who Hate to Cold Call
Presented by:
Wendy Weiss The Queen of Cold Calling™
www.queenofcoldcalling.com
Created Exclusively for
©2011, Wendy Weiss
• Why cold call at all? • Preparing for rejection-free calls • Warming up your calls • The Performance Model • 3 steps for effective calls • The Law of Action
©2011, Wendy Weiss
©2011, Wendy Weiss
©2011 Wendy Weiss
• Marketing activities • Referrals • Networking/Web 2.0 • Cold Calling
©2011 Wendy Weiss
©2011 Wendy Weiss
• Open the phone book and start making calls
• Make 100 dials/day and someone will eventually say, “yes.”
• “Every call is different so I can’t use a script.”
• Go through the “no’s” and hang ups until you finally get a “yes.”
©2011 Wendy Weiss
• Go through the “no’s” and hang ups until you finally wear the prospect down
• Practice rebuttals to ensure that you can corner the prospect
• Somehow manipulate the prospect into agreeing
• The “Born Sales Person”
• ABC: Always Be Closing ©2011 Wendy Weiss
Belief Actions Results
©2011, Wendy Weiss
• Warm up • Rehearse • Perform
©2011, Wendy Weiss
• Who are you calling? • What will you say?
©2011, Wendy Weiss
• Your introduction must be relevant
• There is no “one size fits all” • Generic scripts do not work
©2011, Wendy Weiss
• Answer the Question:
WIIFM?
© 2011, Wendy Weiss
Create “Muscle Memory”
• Practice out loud • Role-play • Record yourself
© 2011, Wendy Weiss
Take Action
• Schedule an appointment with yourself
• Get a calling buddy • Reward yourself for taking
action
© 2011, Wendy Weiss
• Warm up • Rehearse • Perform
©2011, Wendy Weiss
• 53 Word-for-Word Scripts to Get the Appointment, Sail Through Objections, and Get the Sale...
• Scripts for What to Say in Every Situation so You Get What You Ask for...
• 144 Questions to Qualify Prospects, Gather Critical Information, Gain Agreement, Justify Price, and Close the Sale…
• Claim $227 Worth of Additional Business-Building Audios & Guides - FREE...
• And Much More... ©2011 Wendy Weiss
http://queenofcoldcalling.com/swh