CMO CONGRESSGDANSK, POLAND June 2013

@michaelleander#michaelleander

Pictures here:

facebook.com/michaelleandernielsen

Pinterest.com/michaelleander

Email address: michael@michaelleander.me

ACTION

TALK

@shivsingh http://goingsocialnow.com

The purpose of a business is to create a customer who creates customers

Meet your customerswhere they are

Which presentation?

A – With funny videos

B – Without funny videos

Video 1

How do most people make buying decisions?

With logic With emotions

Buyers don’t make logical, rational buying decisions. They make emotional decisions

and then justify those decisions by rationalizing them

after the fact.

70/30

Whatever you do, make sure that you create a [unique] feel good feeling

Observations & a few

tactical tips

AID+LIRAAttention > Interest > Desire + Like – Interaction – Recommendation - Action

EngagementShare is goodAction is best

Like is NOT a currency, engagement is @michaelleander

The power of social is in the share

Page likes 5.000

Shared 222

Reach 23.168

Clicks ?

Likes 74

Call to action

Video 2 - The Power of Paper

The power of

marketing is in the

conversion

Use commonsense > increase your conversion rates

Banner advertisement

Landing page

The Danger of Band Wagon

New opportunities to interact and get a response from your

audience using QR codes (or not)

Me too, me too, me too,me too, me too, me too !

Drink and scan –if you can !

The Power of Mobility &

Opportunities in 2nd Screen

Scan and download a book

New challenges,

new opportunities

Touch

Does she scroll?

• Average pixel length of a vertical scroll?

Responsive web design – make sure you deliver a good to great experience across all devices

Foursquare –mobile & relevant time and place offers

The Power Of A Name

Cola in Ghana - What is the problem?

What is the problem?

Lumia in Spanish? Peugeot in South China

Biao zhi

Extra large bags in Finland Snow in Iran

Your name

Reputation

Accessible

Own it !

SEO technical

Your name in context

Globally / Locally

www.namechk.com

The Power Of Words

Video 3 - The Power of Words

Which last step call to action button is more effective?

Get my thing Get your thing

Wins 9 out of 10 times

It’s complicated !

The power of a culture of experimentation

… people never forget how you made them feel (cats too)

Nothing beats the Feel Good Feeling