CMO Congress Gdansk June 2013 - Michael Leander presentation
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CMO CONGRESS GDANSK, POLAND June 2013
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Michael Leander's presentation at the CMO Congress in Gdansk, Poland on 13 June 2013.
Transcript of CMO Congress Gdansk June 2013 - Michael Leander presentation
CMO CONGRESSGDANSK, POLAND June 2013
@michaelleander#michaelleander
Pictures here:
facebook.com/michaelleandernielsen
Pinterest.com/michaelleander
Email address: [email protected]
ACTION
TALK
@shivsingh http://goingsocialnow.com
The purpose of a business is to create a customer who creates customers
Meet your customerswhere they are
Which presentation?
A – With funny videos
B – Without funny videos
Video 1
How do most people make buying decisions?
With logic With emotions
Buyers don’t make logical, rational buying decisions. They make emotional decisions
and then justify those decisions by rationalizing them
after the fact.
70/30
Whatever you do, make sure that you create a [unique] feel good feeling
Observations & a few
tactical tips
AID+LIRAAttention > Interest > Desire + Like – Interaction – Recommendation - Action
EngagementShare is goodAction is best
Like is NOT a currency, engagement is @michaelleander
The power of social is in the share
Page likes 5.000
Shared 222
Reach 23.168
Clicks ?
Likes 74
Call to action
Video 2 - The Power of Paper
The power of
marketing is in the
conversion
Use commonsense > increase your conversion rates
Banner advertisement
Landing page
The Danger of Band Wagon
New opportunities to interact and get a response from your
audience using QR codes (or not)
Me too, me too, me too,me too, me too, me too !
Drink and scan –if you can !
The Power of Mobility &
Opportunities in 2nd Screen
Scan and download a book
New challenges,
new opportunities
Touch
Does she scroll?
• Average pixel length of a vertical scroll?
Responsive web design – make sure you deliver a good to great experience across all devices
Foursquare –mobile & relevant time and place offers
The Power Of A Name
Cola in Ghana - What is the problem?
What is the problem?
Lumia in Spanish? Peugeot in South China
Biao zhi
Extra large bags in Finland Snow in Iran
Your name
Reputation
Accessible
Own it !
SEO technical
Your name in context
Globally / Locally
The Power Of Words
Video 3 - The Power of Words
Which last step call to action button is more effective?
Get my thing Get your thing
Wins 9 out of 10 times
It’s complicated !
The power of a culture of experimentation
… people never forget how you made them feel (cats too)
Nothing beats the Feel Good Feeling
