Post on 10-Feb-2017
Cloud computing– e-commerce’ssilver liningin AsiaPac
December 2015
AsiaPac – resilientand progressive
Cloud computing – e-commerce’s silver lining in AsiaPac
Fast urban growthand a new generation of middle class has seen great progressin AsiaPac in the past ten years – and rapid technology adoption and use.
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AsiaPac – resilientand progressive
Cloud computing – e-commerce’s silver lining in AsiaPac3
of global B2C e-commerce sales
will be in Asia Pacific in 2018
37% of Asians use mobiles as primary
internet device vs under 20% of
Europeans and North Americans
AsiaPac – resilientand progressive
Cloud computing – e-commerce’s silver lining in AsiaPac4
Top 3 - Indonesia, Philippines and
China top the highest daily screen
minutes use globally
Increase in smart-phone penetration
to the masses throughout AsiaPac
Mobile internet use is booming
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Chinese mobile internetusers in 2014
China sets the pace; other AsiaPacificnations fast catching up.
Cloud computing – e-commerce’s silver lining in AsiaPac
Mobile internet use is booming
Cloud computing – e-commerce’s silver lining in AsiaPac6
Emerging – likes of Myanmar
and Indonesia are considered
‘dark horse’ economies2014 saw 4 Chinese companies in list of world’stop 10 internet properties – up from 0 in 2013
World’s top 5 internet properties are US companies– but more of user base comes from Asia
AsiaPac – cloud poweringe-commerce forward
Cloud computing – e-commerce’s silver lining in AsiaPac7
AsiaPacific has been at the forefront
of cloud development – and that has
impacted on e-commerce
E-commerce on the rise, data
storage and internet access
costs falling rapidly
Computing, data storage and
smartphone prices all dropping
33.4% – AsiaPac is world’s leading
e-commerce sales region in 2015
The CEO focus in AsiaPac
Cloud computing – e-commerce’s silver lining in AsiaPac8
CEOinvestmentallocationsover thenext year
For CEOs– the digital imperative
Cloud computing – e-commerce’s silver lining in AsiaPac9
APAC CEOs cite mobile technologiesfor customer engagement
of data currently useful, only 1% actually used (IDC)
Technology isempowering business but CEOs must have their priorities straight – in terms of strategic importance to thebusiness:
For CEOs– the digital imperative
Cloud computing – e-commerce’s silver lining in AsiaPac10
say cyber securitysay data mining and analysis
Cloud is empowering AsiaPac businesses
Cloud computing – e-commerce’s silver lining in AsiaPac11
Cloud helps onlineretailers respondfaster to marketopportunities atlower costs andwith contained risk:
Advance search filteringcapabilities
Role-based self-service access
Unlimited storage and retention
Automatic upgrades, maintenanceand customer support
Secure encryption andauthentication of data
Cloud – bringing benefits now and in the future
Cloud computing – e-commerce’s silver lining in AsiaPac12
Online retailersand e-commercecompanies in AsiaPac now know that cloud delivers the keybusiness benefitsthey need for growth and success.
Reduced costs
Greater agility and flexibility
Better resource utilization
More efficient developmentand testing
Improved risk management
Greater security
Better disaster recovery
Our unique positioning
Cloud computing – e-commerce’s silver lining in AsiaPac13
Meetingbusiness needs
OvercomingIT challenges
At the heartof new digital uses
Innovationforesightwith ourOrange Labs
Secure networksand global infrastructure
Global/local capabilitiesalong with expert people
Orchestrate > Operate > Optimize
Digital transformation
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Orange Business Services is atrusted partner for our customers’digital transformation providing your
employees withsmart and
mobileways of working
offering thebest connectivity,
wherever youneed it
leveragingapplications
for your business
performance
bringing youthe flexibility
of cloud infrastructur
e
Cloud computing – e-commerce’s silver lining in AsiaPac
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Infrastructure considerations and complexity for e-commerce Success criteria:
cost-effective highly scalable architecture featuring automatic capacity adjustment,a highly available and high-speed database,and data-processing cluster for buyerbehavior analysis
Back-end infrastructures can be challenging to maintain and operate
Peak usage periods, unpredictable transactions for certain SKUs, and high volumes of write operations are some of the most common problems that operations teams face
one of the most complex issues is ensuring flexibility and scalability in the system - e.g. A new bestseller SKU might suddenly receive millions of orders in a matter of hours yet must continue to provide a satisfactory user experience
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How Orange helpse-commerce companies
Accelerate time to market via scalable and agile network and hybrid cloud basede-commerce infrastructure
Securely connect global logistic sites ande-commerce infrastructure with high security and availability
Improve Omni-channel customer engagement
Improve efficiency with our global real time tracking and reporting solutions for supply chain management
Enhance productivity through greater collaboration between employee worldwide
Improve profitability by rationalizing and optimizing global ICT infrastructure
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Orange e-commerce sector solutions overview
Network enabled data center services(co-loc, Net-hosting)
Managed DR and Backup for customerDB and payment transaction records
Auto-scaling and cloud based content caching to ensure user experience
IaaS to enable on demand, Pay as you use based compute, storage to cater for peak seasons and seasonal promotion
Hybrid IT via single cloud brokerage toenable automated workload provisioning across different cloud targets and alignment betw cost of infra and value of workload
Managed aPaaS to host various e-commerce applications and monitoring, reporting tools
Cloud contact center solutions
Cloud fleet tracking, inventory management,inventory tracking
DevOps for continuous improvement/maintenanceof current apps and innovation of new applications
Security and cyber-defense
Productivity enhancement through unified communications and employee collaboration solutions
Consult, design, build, optimization and mange oflocal and wide area networks
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Example Use Case:Where Orange can supporta Magento environment
Magento Enterprise (by eBay) is a rated by the Gartner Magic Quadrant for ‘Digital Commerce’ as a market leading open-source content management system for e-commerce web platforms
Orange provides and manages the agile and on-demand infrastructure to host and run the entire Magento e-commerce and web workload
Orange group
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244 million customers worldwide
Local presence in 160 countries
Major Service Centers in Brazil, Egypt, India, Mauritius helping business clients 24/7
Largest enterprise voice/data network forin the world, 220+ countries and territories
4G in 11 countries
3,000+ multinational clients worldwide
156,000 employees (20,000 serving enterprises)
732 million euros invested in research andinnovation in 2014
Cloud for Business customers 300 MNC, 8,000 SMEs
2014 revenue
strongest brand in 2015
€39bn
Thank you for your time!Data in this presentation referenced from aPwC study “Cloudy Above, Full Speed Ahead” commissionedby Orange Business Services. To find out more downloadthe report here - https://backoffice.www.orange-business.com/en/library/publication/cloudy-above-full-speed-ahead