Building the silver lining

Date: 20th November 2012

• Building the silver lining report – key findings, Simon Acott

• Accessing the Cloud – data centres, super-highway or M25?, Dominic Anschutz

• Smart Wired Cloud – virtualised networking, Adrian Hobbins

• Coffee break

• Cloud strategies from the real world, Dominic Anschutz

• Cloud aggregation – the good, the bad and the ugly, Dominic Anschutz

• Closing remarks & Exponential-e 2013 cloud strategy, Simon Acott

• Discussion and Q&A

• Lunch and networking

Simon Acott, Building the silver lining

Dominic Anschutz, Accessing the cloud – super-highway or M25?

OverviewThe noise in the market is all about placing data in the cloud – security, compliance and risk. However, a good cloud strategy is underpinned with the network providing the access to cloud services and providers. How secure is the route to the cloud, is the infrastructure fit for purpose and is bandwidth scalable?

Overview

• For many, Cloud computing has become synonymous with the Internet.

• The whole paradigm of Cloud computing is built on the notion of accessing resources across a network.

• According to studies, 70% of companies are reluctant to adopt Cloud technology because of their concerns with security and privacy.

• Organisations are looking for an inherently more secure, high-bandwidth, low latency route to their data than the public Internet.

Expressions

Proverbs

• Have been around for 1000s of years some the earliest being biblical and my personal favourite

• Eat Drink and be Merry (Luke 12:19)• If they were not true they would not be here today?

“Let sleeping dogs lie”

“Don't count your chickens before they’re

hatched”

“Good things come to those who wait”

“Behind every great man there's a great woman”

“A picture is worth a thousand words”

“A chain is only as strong as its weakest link”

How does this apply?

The saying "a chain is only as strong as its weakest link" definitely applies to a network, as your network performance is often only as fast as the slowest components.

So if you have just invested in a State of the art Cloud service how are you connecting to it?

Cloud definition

NIST Definition – version 15! ( National Institute of Standards and Technology)

• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models and four deployment models.

Definition

NIST Definition – version 15! ( National Institute of Standards and Technology)

• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models and four deployment models.

The reality is that most traditional networks were designed over 20 years ago, and were not architected with cloud computing in mind. Given understandable concerns about security, a2011 Metzler and Associates study showed that 90% of cloud-bound traffic is being backhauled through the data center, which has huge implications for network congestion, resulting in higher bandwidth costs and a poorer user experience

What about the network?

• Gartner expects 60% of enterprises will have migrated branch office services to the cloud or virtualized servers by 2015 (Gartner Analyst Review, February 2012).

• In April 2012, Cisco surveyed over 1300 IT professionals across 13 countries, and found that the most important element of infrastructure needed to implement cloud computing was a cloud-ready wide area network (37%).

• Yet, oddly enough, many businesses have done relatively little to prepare their existing network infrastructure for the inevitable transformation and the network remains the critical path between users and the cloud services

Bandwidth consumption

Source: Amazon

S3 Growth

Source: Amazon

Direct Connect

Source: Amazon

Bandwidth consumption• An estimated one-third of the world's population is online

now, a proportion that is sure to grow.

• More users, more devices that connect to networks, and more data-heavy services to ride over the pipes are causing a “bandwidth explosion”

Source: TeleGeography

Mobile data

• Globally, mobile data traffic will increase 18-fold between 2011 and 2016. Mobile data traffic will grow at a CAGR of 78 percent between 2011 and 2016, reaching 10.8 exabytes per month by 2016.

• Global mobile data traffic will grow three times faster than fixed IP traffic from 2011 to 2016. Global mobile data traffic was

• 2 percent of total IP traffic in 2011, and will be • 10 percent of total IP traffic in 2016.

Bandwidth consumption

• Some of the best numbers we have on bandwidth usage come from Cisco's Visual Networking Index (VNI)

• Initiative to track and forecast the impact of visual networking applications. This document presents the details of the Cisco VNI global IP traffic forecast and the methodology behind it.

• Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years.

• In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.

• It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016

• Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016

Source: Cisco Visual Networking Index1,000,000,000,000,000,000,000 BYTES

Is Amazon secure?

• Sarbanes-Oxley (SOX) compliant• ISO27001 • PCI DSS Level I Certification• HIPAA compliant Architecture• SAS70 (SOC 1) Type II Audit• FIISMA Moderate ATO’s• DIACAP MAC III-Sensitive• SOC 1/SSAE 16/ISAE 3402• FIPS 140-2

http://aws.amazon.com/security/

S3 storage

• “Durable” S3 Storage

• SLA 99.999999999 %

• “If you store 10,000 objects with us, on average we may lose one of them every 10 million years or so. This storage is designed in such a way that we can sustain the concurrent loss of data in two separate storage facilities.”

Why use Internet?

• Security • Performance • Control• Quality of Service• Cost

For cloud computing to truly become mainstream it’s time to rethink how organisations connect to cloud services. If cloud remains synonymous with the internet, then it will also remain synonymous with insecure and unreliable connectivity.

Summary

• Consistent and reliable network connection to your cloud services

• Rapid deployment of new services and applications• Secure and private connectivity - avoiding Internet traffic• Access to a wide range of cloud services and applications• Lower network costs by avoiding Internet transfer and

bandwidth charges• Increase performance by bypassing congested Internet

connections

The Buffalo theory?

Words of wisdom

“Well, you see, Norm, it’s like this. A herd of buffalo can only move as fast as the slowest buffalo. And when the herd is hunted, it’s the slowest and weakest ones at the back that are killed first. This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members.

• So Where do you want be… fastest or slowest?

Private vs. public

Adrian Hobbins, Smart Wired Cloud – virtualised networking

Is Your Network Design the Weak Link in Cloud Computing?

“Through 2013, at least 60% of enterprises will experience slow or inconsistent application performance issues from externally placed applications, due to improper network design”.

“Connectivity is not widely perceived to be a major barrier to the adoption of Cloud services”.

Cloud Connectivity: Carefully does it

“But experience of Cloud highlights that in reality connectivity can be a significant challenge”.

“Without a robust communications layer, the concept of cloud computing is a nonstarter”.

“All three dominant flavors of cloud computing – infrastructure-as-a-service (IaaS), software-as-a-service (SaaS), and platform-as-a-service (PaaS) – depend on fast, efficient, reliable communications”.

Telecom’s Central Role In Cloud Computing

“The network is often the forgotten piece in the rush towards virtualisation”.

Clive Longbottom, head of research at Quocirca

“Raising the importance of the network in the consciousness of the business, is not an easy task……

The business just doesn’t get it”

Off-siteTape

Backups

• Typical Enterprise Environment– Mixture of legacy bare metal servers.– Some newer virtualised servers.– Mixture of internal disks, database

servers and dedicated SANs.– Off-site tape back-ups.– Insatiable demand for more computing

power and more storage.

Internalapplications

and databases

PublicInternet

Corporate WAN

Off-siteReplication

Internalapplications

and databases

Exponential-e seamlessly extends the enterprise server LAN into a Hybrid Cloud.

The Enterprise Server LAN is augmented with elastic computing power and data storage in a Cloud Data Centre

By extending services using VPLS and Layer 2, applications and databases appear local.

PublicInternet

Corporate WAN

PublicInternet

Corporate WAN

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

Application Mobility

Storage Mobility

Ultra Low Latency Connectivity

PublicInternet

Corporate WAN

Dual Cloud Data Centres offers even higher system availability

and SLAs

Enterprise IT staff can remain in control of their IT environment and can configure

cloud based resources.

Primary Alternate

Data Security & Privacy Issues Resolved

All servers, databases & applications sit on the clean side of your firewall.

On-Net data centres in the UK

Telecity PowerGateTelecity Meridian GateTelecity Williams HouseTelecity Sovereign HouseTelecity IFL2 (Manchester)

City Lifeline

Equinix Airport Gate LD2Equinix Finsbury Pavement LD1Equinix Park Royal LD3Equinix Slough LD4

Interxion Hanbury Street

Telehouse NorthTelehouse EastTelehouse West

Telia Cromwell Road

SunGard LTC

Level3 Goswell RoadLevel3 Braham Street

Telstra LHC

Global Switch 1Global Switch 2

Scolocate Edinburgh

Sentrum Woking

Iomart (Paul Street)

Virtus Enfield DC1

Exponential-eCloud

Community

Coffee break

Dominic Anschutz, Real world strategies

AWS Direct Connect?

• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations

• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.

• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.

• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.

Highlights

• Reduces Your Bandwidth Costs– AWS Direct Connect reduces your network costs as you are charged at the reduced AWS

Direct Connect data transfer rate rather than Internet data transfer rates.• Consistent Network Performance

– Data is now routed which can provide a more consistent network experience.• Compatible with all AWS Services

– Amazon Simple Storage Service (Amazon S3), – Elastic Compute Cloud (Amazon EC2), – Virtual Private Cloud (Amazon VPC).

• Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on-

premise network directly to your Amazon VPC,.• Elastic

– AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity.

What is AWS Direct Connect?

• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations

• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.

• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.

• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.

Why Direct Connect?

• Predictable & reliable performance to your AWS cloud • Enablement of new services and applications• Increase Security through private connectivity • Lower network costs by avoiding Internet transfer and

bandwidth charges• Increase performance by bypassing congested Internet

connections

Dominic Anschutz, Cloud aggregation – the good, the bad and the ugly

Cloud Aggregation

Gartner Inc. predicts that by 2015, most cloud computingCustomers will rely on a cloud broker to handle a diverserange of services, from discounted pricing to custom application monitoring.

Three Roles:

• Aggregation• Integration• Customisation

• Aggregation: A cloud broker can bundle many individual services together and present them as a unified service. For instance, by partnering with a cloud broker, a provider can offer a unified billing service or unified cloud provisioning.

• Integration: An enterprise will often rely on a cloud broker to bring integrate multiple services, collectively providing new functionality. The cloud broker can help move data into the cloud and integrate the customer's network with the provider's network.

• Customisation: A cloud broker often customises cloud services for individual customers, usually around the network edge because cloud services can only be changed by the cloud provider.

Solaris Zones

Private CloudPublic Cloud

Hybrid cloud

Abiquo

VM Ware

Microsoft Hyper-V

Citrix XenCloud SolveParallels

Azure

Dynamic Ops VDirector

QEMUKVMFlexiant

Redhat

Which way?

Overview

• An aggregation platform such as the one originally developed for service providers, is an excellent basis to integrate legacy applications to the private cloud services as well as services sourced from the public cloud.

Why let service providers have it all ?

• CIO’s can now also take the role of strategic service broker while modernising their legacy environment, optimizing the use of their IT assets. They can benefit from a pay-per-use model for infrequently used applications, while this allows them to address the evolving needs of the business, improving its agility and responsiveness.

What do you look for?

1. End to end SLA2. Self Service Administrative interfaces3. Location and device independence.4. Scalability5. High availability6. Multi tenancy7. Plan based or consumption based billing8. Web portal9. Reporting, notifications and audit trials10. Platform independence

But what about…?

1. Tiering and archiving services2. Continuous, incremental or scheduled backups3. Multi-dimensional, multi tiered billing system4. Capacity based licensing systems5. SLA management and monitoring system6. Unified Comms.7. Disaster recovery plans and replication services8. Mobile computing9. File synchronisation10. Data de-duplication, compression and encryption

The Good• Typically more cost-effective to the customer than purchasing each service

separately

• Aggregated services from one logical user interface

• Mitigate the challenge to manage assets across mixed environments

Exponential-e Enterprise Cloud

Architecture

Exponential-e Portal

Exponential-e VPLS

IaaS Migration

On-premiseDatacentre

Exponential-eIaaS

Customer OfficeCustomer Office

vMotion

vCloud Connector

Exponential-e VPLS

Data centre relocation

Exponential-eIaaS

OldDatacentre

NewDatacentre

vCloud Connector

or vMotion

vCloud Connector

or vMotion

The Bad

• Limited choice• Internet only• No QOS• Lack of automation• Margin stacking• No end to end SLA

The Ugly

One size does not fit all

The bottom line is that the aggregations are intended to benefit the customer!

Simon Acott, Closing remarks Questions