1 07.04.2023

McDonald's

Social Web 4 McDonald‘s

Razorfish Germany

The Challenge

So much hate outside.

The voices ofour critics are very loud and visible.

They publish and and share the same pictures over and over again.

**

The Goals

Love louder than critics.

Make our fans louder than the haters.

Respond to negative comments with open up discussions.

Enable fans to spread their love for McDonald‘s.

Earn attention instead of buying it.

Our Social Web Goals

More trust More engagement Spread the love for McDonald‘s

***

The Changes

#1 We changeour attitude.

„We understand Social Media as a dialogue, not as an promotion or PR tool“

#2 We giveour fansa home.

A platform where they cantalk to us + show us their love.*

# 3We act

Differently!

New ways in PR:

The Anti Littering Campaign.

New ways in Marketing:

The first Product

launched on the Social Web.

our german favourit

Uli Hoeness

Mc Donald‘sNuernburger

Famous- Soccer Player- Club Manager - Sausagemaker

Original Nuernberger Bratwurst

Great ingrediants!

15 07.04.2023

Thank you.

Neue Digitale / Razorfish

Mathias Sinn.Managing Director

Contact

Email: mathias.sinn@neue-digitale.deTel.: +49 - (0)30 / 2936388-11Mobile: +49 - (0)160 / 7400053

> This document is the idea of Neue Digitale / Razorfish GmbH creative agency for digital marketing.

> All information and comments in this document are to be treated confidentially.

> Utilisation of the ideas, proposals as well as rudimentary concepts contained in this document is permissible only within the scope of the assignment.

> In particular, the passing on or transfer of ideas to a third party is only permitted with the explicit consent of Neue Digitale / Razorfish GmbH creative agency for digital marketing.

Copyright

> This document is the idea of Neue Digitale / Razorfish GmbH creative agency for digital marketing.

> All information and comments in this document are to be treated confidentially.

> Utilisation of the ideas, proposals as well as rudimentary concepts contained in this document is permissible only within the scope of the assignment.

> In particular, the passing on or transfer of ideas to a third party is only permitted with the explicit consent of Neue Digitale / Razorfish GmbH creative agency for digital marketing.

Copyright