ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
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1 02.07.2022 McDonald's Social Web 4 McDonald‘s Razorfish Germany
description
Mathias Sinn, Managing Director, Neue Digitale/Razorfish helped us look at how McDonald’s has embraced social media in Germany to change popular perceptions of its brand at Razorfish Client Summit.
Transcript of ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
1 07.04.2023
McDonald's
Social Web 4 McDonald‘s
Razorfish Germany
The Challenge
So much hate outside.
The voices ofour critics are very loud and visible.
They publish and and share the same pictures over and over again.
**
The Goals
Love louder than critics.
Make our fans louder than the haters.
Respond to negative comments with open up discussions.
Enable fans to spread their love for McDonald‘s.
Earn attention instead of buying it.
Our Social Web Goals
More trust More engagement Spread the love for McDonald‘s
***
The Changes
#1 We changeour attitude.
„We understand Social Media as a dialogue, not as an promotion or PR tool“
#2 We giveour fansa home.
A platform where they cantalk to us + show us their love.*
# 3We act
Differently!
New ways in PR:
The Anti Littering Campaign.
New ways in Marketing:
The first Product
launched on the Social Web.
our german favourit
Uli Hoeness
Mc Donald‘sNuernburger
Famous- Soccer Player- Club Manager - Sausagemaker
Original Nuernberger Bratwurst
Great ingrediants!
15 07.04.2023
Thank you.
Neue Digitale / Razorfish
Mathias Sinn.Managing Director
Contact
Email: [email protected].: +49 - (0)30 / 2936388-11Mobile: +49 - (0)160 / 7400053
> This document is the idea of Neue Digitale / Razorfish GmbH creative agency for digital marketing.
> All information and comments in this document are to be treated confidentially.
> Utilisation of the ideas, proposals as well as rudimentary concepts contained in this document is permissible only within the scope of the assignment.
> In particular, the passing on or transfer of ideas to a third party is only permitted with the explicit consent of Neue Digitale / Razorfish GmbH creative agency for digital marketing.
Copyright
> This document is the idea of Neue Digitale / Razorfish GmbH creative agency for digital marketing.
> All information and comments in this document are to be treated confidentially.
> Utilisation of the ideas, proposals as well as rudimentary concepts contained in this document is permissible only within the scope of the assignment.
> In particular, the passing on or transfer of ideas to a third party is only permitted with the explicit consent of Neue Digitale / Razorfish GmbH creative agency for digital marketing.
Copyright
