McDonalds

Kotchakorn Sachdev (Nishi) 5108000033

Onsuda Seemasoun (Hanna) 5108000049

Wasin Sareekij (Off) 5108000063

Presented by:

Part of McDonalds

I’m Hanna!!!

I’m Off!!!

I’m Nishi!!!

McDonalds is the world's leading food service retailer, serves some of the world's favorite foods like World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily and more than 30,000 restaurants in 118 countries. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.

Introduction

Vision– To be the best & leading fast food providers around the

globe Mission

– To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

Values– Our values summarized in “Q.S.C & V”. Provide good

quality, services to customer . Have cleanliness environment when customer enjoys their meal .The value of food product makes every customer is smiling.

McDonalds Corporation

The McDonald's concept was introduced in SanBernardino, California by Dick and MacMcDonald of Manchester, New Hampshire. It wasmodified and expanded by their business partner, RayKroc, of Oak Park, Illinois, who later bought out thebusiness interests of the McDonald's brothers in theconcept and went on to found McDonald's Corporation.He revolutionized the American restaurant industry by imposingdiscipline on the production of hamburgers, French fries, andmilk shakes.

Brief History

Aim and Objectives

to serve good food in a friendly and fun environment· to be a socially responsible company

· to provide good returns to its shareholders · to provide its customers with food of a high

standard, quick service and value for money

McDonald's menu concentrates on five main ingredients: beef,chicken, bread, potatoes and milk, which account for £255million of food expenditure. The company's main menu lists itsbasic food offering: the Big Mac, which still exists as a majorseller; other standard product names come from the McDonald'sconvention of adding a 'Mc' to a particular item. So, a chickensandwich becomes a 'McChicken' sandwich and chickennuggets become chicken 'McNuggets'. This idea has beenextended to their dessert range, with the creation of the'McFlurry' ice cream.

Core Business

Service Package

Other Services

Free Wi-FiFor Customers!!!!!

Party and Place for Kids to play!!!!!!!!!!!!!!!!!!!!!!!!!

Supplier performance index

ImportBreath of supplyprocess control

equipment

The McDonald’s Supply Chain

Supply Chain Integration

Integration

Horizontal Integration: under this integration McDonalds purchase competition with differing target markets. They develop into activities that are competitive to current activities.

Vertical integration: We think that is a Backward Vertical Integration because McDonalds expand their operations into industries that produce inputs to the McDonald’s products.

Outsource

Outsource: McDonalds outsourced some products like Ketchup by Heinz, milk by nestle, and mores. This also depends on countries where McDonalds are located. McDonald’s has

signed a five year extension to its global IT outsourcing agreement with Affiliated Computer Services.

Poka Yokes

As everyone knows that McDonalds famous all around and everyone likes it.But this corporation faced a problem that is food preparation system becausethey have so many years of success and they have best and fastest in thebusiness. However in the late 1980s the business began to change althoughMcDonalds has successful system for handling their high volume and itscurrent menu the changing market place brought about new challenges.There are problems due to different liking of people ordering which mightlead to queuing problems, many people waiting for their turn to come. Byusing Poka Yokes they have designed and implemented it’s new just in timenew kitchen system named “Made for you”. This kitchen is a technologicalover all of its previous system to design and to improve food quality, allowmany new menu items to be more introduced and provide superior customerservice.

Queuing System

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

PESTLE Analysis

Political Economic Social Technological Legal Environment

Recommendation

While doing this report, we personally want to give some advice about more of traditional dishes. As we live in Thailand, we love to eat rice and curry and other traditional dishes. So to make the McDonalds more attractive in Thailand, McDonalds should make these kinds of dish.

Our advice to McDonalds is to make the restaurant more attractive because here we have many restaurants that are competing with McDonalds like Burger Kings, KFC and mores.

Conclusion

To Conclude, McDonalds has undergone several changes since its inception in San Bernardino, California. The fast food chain has conquered the U.S. and is also world wide spread throughout.

McDonalds are doing well in their home country and other countries around the world. We loved McDonalds because McDonalds makes us Smile. They served for customers and respected their customers. That is why many people like McDonalds as a FFF (Favorite Fast Food). It makes us fat but we still like to eat it because it is delicious. After doing analysis and strategies of McDonalds, we came to know many things about inner side and how they become successful.

Our View Points

If we were the CEO of this company would we do things differently?

Questions to our friends to answer. This will evaluate how well we presented our materials and how well our friends understand us.

Share our experiences what we faced while doing this assignment. Was it hard to find the information? Did we have fun?

BYE BYE SEE U AT McDonald’S

Thank

you

Thank You for Your Attention!!!!!!