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Media & Entertainment Insights Group

Advertiser Intelligence Expertise

jamie.stenziano@clarionresearch.com

212-664-1100

ClarionResearch.com

@ClarionResearch

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Clarion is a Primary Insights Consultancy

• Trusted w/business challenges and complex studies/audiences.

• Experience and expertise of 22 years in business.

• Pride of ownership mentality.

http://clarionresearch.com/value-proposition/

How We Help

SecondaryData

Measurement Data

Sales Data

3rd Party Data

User Data Primary Insights

Quantitative

Passive Metering

Qualitative

Social Conversation

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Ad Development & Effectiveness

Audience Insights: Millennials, GenZ

Content Development & Scheduling Insights

Streaming Service Optimization

Clarion Advertiser Intelligence

Live Experience & Event Insights

Our Specialty Areas

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• Custom areas of focus.• Custom target audiences.• Custom methods.

Clarion Advertiser Intelligence

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Topics

Brand Identity, Trajectory

InvestmentAllocation

Shifts

Value Prop: Content,

Audience, Innovation

Fit w/Sister Properties

Ad Tech Trends

Competition Client Satisfaction

Upfront/Newfront Activities

Trade Marketing Differentiation

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Audiences

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Qualitative: Deep InsightsQuantitative:

Tracking & Benchmarking

• In-depth interviews.• Interactive buy and

allocation simulations.• Travel option for market

(e.g. Detroit for Auto)

• Custom online survey.• Competitive intelligence

collected on relevant brands.• Metrics tracked over time.

Custom Methods

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Recall of Content by ShowImportance to Client Buy vs. Competitive Set

Deep Dive Buy & Allocation Simulations Perceptions of Property’s Audience Comp

“Create a buy for your main client”

Work Samples: Advertiser Intelligence

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Importance & Primary Factor When Buying [Property]

Work Samples: Advertiser Intelligence

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Connect with Clarion!212-664-1100

jamie.stenziano@clarionresearch.com

ClarionResearch.com

@ClarionResearch