CINTHOL SOAPSCINTHOL SOAPS -- more than a more than a

soap...soap...

INTRODUCTIONINTRODUCTION

Cinthol, soap brand from Godrej Consumer products ltd. was launched in 1952.

Carefully nurtured by the company and owns a special place in the Indian consumer’s mind.

Always tries to experiment with this product, trying out new things and coming out with different variants to be in tune with the changing consumer trends.

SurveySurvey ResultsResults

Feminine

SoapsRose

Che

rry

Blo

ssom

Clementine Masculi

ne Soaps

Denim MU

SK

Mystic

SPRING

Kids Soaps

Black Currant

Chocola

te

Raspb

erry

ProductProduct 1) Masculine Fragrance Soap (Denim, Musk, Mystic Spring)

2) Feminine Fragrance Soap (Rose, Clementine, Cherry Blossom)

3) Kids Soap (Chocolate, Black Currant,

Raspberry)

ProductsProducts – – FeminineFeminine SoapsSoaps

ProductsProducts – – MasculineMasculine SoapsSoaps

ProductsProducts – – KidsKids SoapsSoaps

Black Currant

Chocolate Raspberry

USPUSP

Men’s soap Acts as an effective after shave.

Women soap Acts an exfoliating agent and prevents acne.

Kid’s soapIt has a coloured foaming effect to make bath time fun and also acts as a disinfectant.

PlacePlace

Metro Cities

Sub-Metro Cities

Rural Areas

PricingPricingCinthol Masculine Soap - 1. 75 g - ₹19/-2. 100 g - ₹24/-3. 125 g - ₹29/-

Cinthol Feminine Soap - 1. 75 g - ₹19/-2. 100 g - ₹24/-3. 125 g - ₹29/-

Cinthol Kids Soap -1. 75 g - ₹19/-2. 100 g - ₹24/-3. 125 g - ₹29/-

PromotionPromotionBuy a super saver pack of 3 soaps (75g) -

₹ 49/-

Buy a super saver pack of 4 soaps (100g) - ₹ 89/-

Buy a super saver pack of 4 soaps (125g) - ₹ 108/-

Put a toy inside the Kid’s soap

SegmentationSegmentation Demographic: Targets people of all age groups.

Psychographic: Aims at selling to people from all walks

of life.

TargetingTargeting

People from all age groups - MaleFemaleKids

Tie up with travel Industry - Airlines and Railways.

PositioningPositioning

Cinthol to position itself as a premium youth brand.

FreshnessLow PriceNew and Different Fragrances

DistributionDistribution

AdvertisingAdvertisingTelevision - (a) Women - Entertainment and

Cookery channels (b) Men - News channels (c) Kids - Cartoon Channels

RadioPrint Media – Newspapers & Magazines Bill boards across the main areas.

SWOTSWOT

Future ideasFuture ideas

If the new fragrances of Cinthol work out, we would plan and try to get into -

Hand wash / Liquid SoapsShower GelFace wash