Post on 18-Jun-2015
description
SOCIAL MEDIA
@ CHINA
14.05.2013, Ying HU
WHAT
IS
SOCIAL MEDIA ?
Media for
Messages Distribution, Sharing
and Exchange
SOCIAL MEDIA
24/7 Active Venues for
Social Interaction and
Networking
• Publicity
• Credibility
• Branding
• PR
• Corporate Social Capital
• Business Opportunity
SOCIAL MEDIA
@ CHINA
Social media penetration in China:
44%88%of Chinese social media users are active.
Netizens in China spend an average of 46 mins each day visiting social
media sites.
On average, each of Chinese social media users followers
8 brands.
KEY FACTS
597,600,000The number of social media users in China
source: www.wearesocial.sg
SINA WEIBO
The leading social media platform in China with over
400,000,000 registered users, among which over 230,000
are companies and 60,000 are government accounts.
More than 1/4 of Fortune 500 companies have Sina Weibo
presence.
Source: Sina Q3 Finacial Report 2012; DCCI, Sept 2012; Sina Weibo Report, Dec 2012
WEIBO is a multimedia
channel, as well as a tool
for enterprises to
distribute information,
engage with brand fans,
and build relationships
with stakeholders.
WHY
INVEST IN
WEIBO?
WHY WEIBO?
VISIBILITY OPPORTUNITY
COMMITMENTRELATIONSHIP
WHY WEIBO?
VISIBILITY OPPORTUNITY
COMMITMENTRELATIONSHIP
KIITOS.
TACK.
THANK YOU.