AAMA Presents China's Media Landscape_2017
34
The Third Dimension AAMA Digital Media Connect
-
Upload
norman-liang -
Category
Internet
-
view
72 -
download
2
Transcript of AAMA Presents China's Media Landscape_2017
The Third Dimension
AAMA Digital Media Connect
The Media Industry – By the NumbersContent First – Local Market Trends
VR Opportunities and InsightsMobile First for Content
The Star is You
CHINA’S FILM MARKET
The Chinese Box Office market is the fastest growing market in the world.It grossed $6.8 Billion in 2015
Content is KingThe Mermaid – in ChinaReleaed February 2016Directed by Stephen ChowCost $60.72m to filmPerformance Guarantees paid out
$60.72m2.45B RMB
$355,954,620
Content is KingFew Players
600 films
The US Market for Movies takes a top down approach to content.
$25 for IMAX 3D
WHERE DOES THE INVESTMENT GO
What is +?$3.5B
• Media• Applications• Social• Mobile• Hardware• Networks• Platforms• Engines• Analytics• Storage
VR CONTENT – WHERE OPPORTUNITIES LIE
VR is Outside the Home
Virtual Lobby vs. a Physical Lobby
http://vrscout.com
Light Chaser Studios
Founded by Gary Wang
$12m/film
120 people
In the US the battle is over VR at home or on the go.
Brought to you.
MOBILE FIRST
Mobile changes how we watch VIDEO around
the world.
Content, Platforms, and Apps
China’s livestreaming market is worth
$11billion.
China’s studios are multi-
channel. PC and Mobile
$430.8m4x growth
2nd largest market for video streaming
Mobile first
