Post on 11-Mar-2016
description
CHENNAICYCLING 2012S P O N S O R B R O C H U R E
An initiative of
Dear Sponsor,
CRX Sports is proud to bring you ‘Chennai Cycling
2012’, the start of the ‘India Cycling’ campaign — A
mass mobilizing cycling event that will cover major
cities across the country with participants from all
walks of life. This campaign is part of our vision to
promote sustainability - the long term maintenance
of well-being which has environmental, economic and
social dimensions.
We have tied up with Government bodies, corporate
houses, educational institutions, as well as business
leaders to ensure that there is support for the event,
across the board.
We will be supporting United Way Chennai for their
various social development projects through funds
raised from ‘Chennai Cycling 2012’
We would consider it a privilege to have you
on-board and support ‘Chennai Cycling 2012’
Be a part of this unique event!
Sincerely,
Rohit Kuttappa
Managing Director, CRX Sports
www.unitedwaychennai.org
www.unitedwayworldwide.org
A WORD FROM UNITED WAY OF CHENNAI
Dear Supporters,
Imagine a world that fosters hope and opportunity
for everyone where...
���(YHU\�FKLOG�ZLOO�UHFHLYH�TXDOLW\�HGXFDWLRQ�WKDW�� offers a pathway to a brighter tomorrow
���7KH�F\FOH�RI�SRYHUW\�DQG�ILQDQFLDO����� ��� dependence ends, and productive livelihoods
begin for even the most disadvantaged
���(YHU\RQH�UHFHLYHV�HIIHFWLYH�KHDOWK�FDUH�WKDW�� improves quality of life
���&RPPXQLWLHV�VHW�VLJQLILFDQW�DQG�PHDVXUDEOH������ goals to advance these fundamental elements
of human development and achieve them
United Way of Chennai (UWC), is a registered
society that aims to address long term needs of
the community by promoting sustained solutions,
encouraging voluntary charitable service and
volunteerism, thereby improving the overall
quality of life. The board of UWC comprises of
senior industrialists, entrepreneurs, highly placed
academicians and business leaders.
Chennai Cycling 2012A significant part of the proceeds of Chennai
Cycling 2012, will go to United Way of Chennai
(UWC), a charitable organisation affiliated to United
Way Worldwide – the largest private non-profit
entity in the world, which has raised funds of over
US$ 5 billion for social projects in 2010.
United Way’s FocusWe work with projects that help improve the
capacities and skills of the under privileged /
physically challenged, thereby enhancing their
overall quality of life. We support children
residing in government-run juvenile homes to
improve their schooling and equip them with
skills that enable employment. UWC also provides
support to disabled children with autism, cerebral
palsy, intellectual disability, aphasia and hearing
impairment.
An appealThe funds raised from the Chennai Cycling 2012
event, will go towards initiatives of UWC in the
areas of improving primary health, enhancing
education opportunities, and employment skills for
the under privileged.
We urge you to block your calendar for the 26th of
February 2012, participate in all the activities and
contribute generously!
Warm regards,
M. A. Alagappan
(Chairman –
United Way Chennai)
Lakshmi Narayanan
(Founding Member –
United Way Chennai)
&
WHAT IS INDIA CYCLING?The term ‘India Cycling’ was coined with the objective of reaching out to a larger audience and to
establish a sustained campaign to promote cycling as a sport and as a mode of green transport.
The editions of the ‘India Cycling’ events will host the biggest mass mobilizing cycling events
across cities of India. ‘Chennai Cycling 2012’ will kick start the journey by hosting the 1st�(GLWLRQ�
SPECIFICATIONS
Name Chennai Cycling 2012Date 26th February, 2012Time 5 : 20 AM to 10 : 30 AMEvent Venue Kamaraj Salai and Swami Sivananda SalaiExhibition 24th & 25th February, 2012
Chennai Cycling 2012 | CRX Sports
the name of the event through a visual
depiction.
LOGO COLOURSThe logo has two main colours:
(1) Black
This colour has been used to highlight the
location of the event and to provide easy
visibility to the cyclist. It connotes stability
and strength.
(2) Blue This colour has been used in various shades
to bring alive the word Cycling. It also
strengthens the coastal cycling angle of
the event. It conveys the cool and calm
characteristics of an easy riding event.
A LOOK AT OUR IDENTITY
LOGOThe logo consists of two parts:
(1) The Logo TypeThe typeface reflects the characteristics of
the event – Relaxed & Fun.
(2) The Cycling ElementThe Cyclist is an illustration of a person
on the cycle is formed using the first 3
letters of the word “Cycling”. This supports
OURCAUSES
Our Vision, Mission & Objective is to build ‘India’s Largest Cycling and Green Movement’
HEALTHY LIVINGTo promote a healthy way
of living through sports and
sporting activities
GREEN TRANSPORTTo encourage the regular use
of cycles and other cleaner
modes of transport
SAVE THE COASTLINETo create awareness of
the endangered coast and
promote measures to save
the fragile coastline of India
Chennai Cycling 2012 | CRX Sports
HOW ‘CHENNAI CYCLING 2012’ WILL LEVERAGE YOUR BRAND
It will link your brand with one of the largest Cycling events in the country. Your brand name and logo will appear across various media and promotional activities associated with the event.
You will be recognized as a brand that propagates sustainability.
You will help us support United Way Chennai in improving the lives of the underprivileged in our society.
EVENT OVERVIEW
Chennai Cycling 2012 | CRX Sports
IT Professionals
Corporate Execs
Kids (13-17 yrs)
College Students
Govt. & Defence
Businessmen
Housewives
Expats
3$57,&,3$176�352),/(
* The above statistics are estimates based on data collected from past events
28%
22%18%
10%
7%
6%5%
4%
�5$&(�&$7(*25,(6
ride category distance start time - end time
colour coding
Men’s National
Women’s National
54 Kms
27 Kms
9 Kms
9 Kms
18 Kms
4 KmsKids Ride (8 - 15 yrs)
Green Ride
Amateur Ride
Ride for a Cause
1
2
3
4
5
6
5:20 - 6:40 AM
6:30 - 7:30 AM
7:30 - 8:00 AM
7:40 - 8:40 AM
8:00 - 9:00 AM
9:00 - 10:20 AM
* All participants will recieve
a helmet
* Non-stop entertainment on
event day will be provided
to keep the crowd on their
feet through the duration
of the entire event
ROUTE MAP
Start at Anna Square, just past Napiers Bridge
and head towards Gandhi Statue on
Kamaraj Salai
Take a U-turn at Gandhi Statue and head back
towards Napiers Bridge
At the Napier’s Bridge junction, take a left on
to Swami Sivananda Salai
At the Anna Salai Junction, take a U-turn
and head towards Napiers Bridge.
Take a left onto Napiers Bridge to complete
the lap
Each lap is 8 kms
Chennai Cycling 2012 | CRX Sports
10
MARKETING OVERVIEW
The schedule of our marketing plan for Chennai Cycling 2012 spans across the month of February
Chennai Cycling 2012 | CRX Sports
OUR MARKETING SCHEDULE
([KLELWLRQ(�0DJD]LQH
Website
Social Media
Press Conference 1
Group Activation
Press Conference 2
Newspaper
Outdoor Plan
Road shows
Television
Radio
The Marketing department comprises of 6 different teams dedicated to
Media (Print, Radio, Outdoor and TV), On-ground Activation (Roadshow), Online Marketing& Registration, Group Activation and Branding
tv Advertisement on Local channels
print Comprehensive print campaign in one
� ��������RI�,QGLD·V�ODUJHVW�(QJOLVK�GDLOLHV
radio (QJOLVK and vernacular advertisement
spots across stations
outdoor Advertisements on bus-backs,
bus-shelters and on-ground
locations across the city
�0(',$�3/$1
press Pre-event launch and exhibition
conference in 5 star locations in Chennai
malls Weekend interactions at premium
malls in the city
educational Interactive sessions & pledge
institutions campaigns at schools and colleges
corporate ‘Green Mile’ campaign covering
major IT parks and manufacturing
sector in Chennai
cycle Group of Cyclists in event
convoys merchandise on various stretches
across the city to generate interest
event On event day, prominent
ambassadors individuals from the film industry,
corporate world and sporting
fraternity will come together to
ride for a cause
52$'�6+2:
Chennai Cycling 2012 | CRX Sports
*5283�$&7,9$7,21
21/,1(�0$5.(7,,1*
social Our event has a strong online
media presence with visibility across
� � (YHQW��3DUWQHU�ZHEVLWHV����� ��� Facebook, Orkut, YouTube
and Twitter
official Post event, an e-magazine will e-magazine be launched with highlights
from before and on event day.
This will be supplemented
by sponsor & rider feedback. The
magazine will be circulated to all
riders and roadshow participants
online Our registrations are going to
be carried out online with the
assistance of DoAttend.com.
offline We will also have offline
registration options at partner
locations. A helpline number is
being set up to answer any queries
as regards Chennai Cycling 2012
networking Group activation will be carried
out across the board with
� � (PEDVVLHV��&RUSRUDWH�ERGLHV���� outdoor groups and
Government organisations
%5$1',1*
planned A branding team will be
exposure set up to ensure that our sponsors
needs & requirements are taken
care of
5(*,675$7,21�0$1$*(0(17
Our beach campaign is a 3-part drive aimed at creating awareness of the deteriorating coastline and taking measures to save our fragile coast
BEACH CLEANUPAn effort to clean up our Marina
and Besant Nagar beaches
PUBLIC DISCUSSION PANELA public discussion at the Marina,
4 days prior to the event
PLEDGE BOOKThe pledge book will be signed by
all the event participants in support
of working towards achieving our
coastline campaign
OUR BEACH CAMPAIGN
Chennai Cycling 2012 | CRX Sports
The exhibition will be held on 24th and 25th February 2012, at a prominent mall in the city
All riders are required to come in and collect their bib numbers and helmets
The exhibition will also showcase all our event partners and sponsors
Riders also have the option of registering at the exhibition
EXHIBITION VENUE
%52&+85(�'(6,*1�%<
WWW.BIGPISTA.COM
For any further information contact
Suhail Ahmed +91 99406 47515
suhail@crxsports.com
www.crxsports.com
www.chennaicycling.com
Shyamala Ashok +91 77080 64030
shyamala.ashok@unitedwaychennai.org
www.unitedwaychennai.org
www.unitedwayworldwide.org
SOUVENIR BOOK RATES
Back Cover ` 1,00,000
Front Inside Cover ` 75,000
Back Inside Cover ` 75,000
Book Mark ` 75,000
Full Page (Colour) ` 20,000
Full Page (Black & White) ` 10,000
Half Page (Colour) ` 10,000
Half Page (Black & White) ` 5,000
SPONSORSHIP CATEGORY 1
MAIN ASSOCIATE PARTNER DELIVERABLES
EVENT ASSOCIATION RIGHTS• Mention as ‘Chennai Cyling 2012’ in association with ‘Name of Associate Partner’
• Independent mention in Press release, Print/Radio/TVC Ad campaigns, Promotional activities and all collaterals
• Logo placement will be first and independent of other Associate Partner• 4 Exclusive ad pages in our Official e - magazine
INVESTMENT : INR 80 lakhs + applicable taxes
PRESS CONFERENCE One Company representative on panel for
1 Press conference Primary mention on official AV Exclusive Sound bites 5 Official passes
EXHIBITION AREA 1 Large Stall Area at Express Avenue for 2 days Exclusive branding at Expo for Main
Associate Partner
HOLDING AREA & GRAND STAND One stall area will be provided Bikes will be allocated for their guests
and employees Branding space on Entry and Exit Arches Ad slots on the LED Screens at venue 15 Grand Stand Passes
ONLINE Presence on social media and website
EN ROUTE BRANDING Branding on Start/Finish Arch 40 Runner boards placed along route
and Start /Finish Area and 40 Flags
PRESENTATION 1 Company official on presentation dais Runners Trophy (Men) and Runners Bouquet
(Women) to be presented for National Races Branding on Presentation Backdrop Exclusive sound bites
ROAD SHOWS Prominent branding on all collaterals used Option of sponsoring prizes for contest winners
at every location Option of having interaction counters
OUTDOOR Representation on all Outdoor branding
and collaterals
SPONSORSHIP CATEGORY 1
MAIN ASSOCIATE PARTNER DELIVERABLES
SPONSORSHIP CATEGORY 1
ASSOCIATE PARTNER DELIVERABLES
EVENT ASSOCIATION RIGHTS• Mention as ‘Associate Partner’
• Mention in Press release, Print/Radio/TVC Ad campaigns, • Promotional activities and all collaterals
• Prominent placement of logo alongside other Associate Sponsors• Two Exclusive ad pages in our Official e- magazine
INVESTMENT : INR 50 lakhs + applicable taxes
PRESS CONFERENCE Associate Partner mention on official AV to
be presented during the Press Conferences Sound bites Two Official passes
EXHIBITION AREA One Medium Stall Area will be provided at
Expo venue for 2 days General branding at Expo for
Associate Partner
HOLDING AREA & GRAND STAND Bikes will be allocated for their guests
and employees Branding space on Entry and Exit Arches Ad slots on LED Screens at venue 10 Grand Stand Passes
ONLINE Presence on social media and website
EN ROUTE BRANDING Branding on Start/Finish Arch 20 Runner boards placed along route and
Start/Finish Area
PRESENTATION Branding on Presentation Backdrop Branding on Press Conference panel,
Exclusive sound bites
ROAD SHOWS Prominent branding on all collaterals used
at road shows Option of sponsoring prizes for contest
winners at every location
OUTDOOR Representation on all Outdoor branding
and collaterals
SPONSORSHIP CATEGORY 1
ASSOCIATE PARTNER
• Automobile • Two Wheeler • Real Estate • Home Appliance • Mobile • Telecom • Time • Beverage • Fitness • Pain Relief • Tourism • Apparel • Pharma • Banking • Retail
• Financial Services • Computer Services • Eyewear • Footwear • Nutrition • Jewelry • Create your own Premium Category Partner
SPONSORSHIP CATEGORY 2
PREMIUM CATEGORY PARTNER
INVESTMENT : INR 20 lakhs + applicable taxes
EVENT ASSOCIATION RIGHTS Mention as specific category sponsor
eg; ‘Telecom Partner’ Mention in print ads and event collaterals Logo placement along with other
Premium Category Partners 1 exclusive ad page in our official e - magazine
PRESS CONFERENCE Logo display with other Premium Category
partners in the end of Official AV 1 Official pass
HOLDING AREA & GRAND STAND Bikes allocation on request Branding on Entry and Exit Arches Five Grand Stand Passes Mention on LED Screens at the venue
EXHIBITION AREA One Stall Area for 2 days at Expo Avenue General branding at Expo
EN ROUTE BRANDING Branding on Start/Finish Arch Three Runner boards along route and
Start/Finish area Five Flags
OUTDOOR Representation on all Outdoor branding
and collaterals
ROAD SHOWS Branding on all collaterals used at road shows Option of sponsoring prizes for contest
winners at every location
ONLINE Presence on social media and website
SPONSORSHIP CATEGORY 2
DELIVERABLES TO PREMIUM CATEGORY PARTNER
• Hospitality • Print • Radio • Television • Online • Design • Medical • Beverage • Goodie Bag• Refreshment Café • Gym • Cooling • Travel • Multiplex • Airline • Physio • Website • Outdoor
• Create your own Product / Service Partner
SPONSORSHIP CATEGORY 2
PRODUCT/SERVICE PARTNER
INVESTMENT : As per event requirements, to be discussed in person
EVENT ASSOCIATION RIGHTS Mention as Specific Product / Service
Sponsor eg; ‘Café Partner’ Print Ads and collaterals will mention
this Partner Logo will be mentioned along with other
Product / Service Category Partners 1 Exclusive ad page in our Official
e - magazine
PRESS CONFERENCE Logo will be displayed with other Product /
Service Category Sponsors at the end of Official AV at the Press Conferences
One Official pass
EXHIBITION AREA Basic branding for 2 days at Expo venue
HOLDING AREA & GRAND STAND Bikes will be allocated for the sponsors only
on request Branding space on Entry and Exit Arches Five Grand Stand Passes Partner mention on the LED Screens
at venue
EN ROUTE BRANDING Branding on Start/Finish Arch Three Runner boards placed along route and
Start/Finish Area Five Flags
OUTDOOR Representation on all Outdoor branding and
collaterals
ONLINE Presence on social media and website
SPONSORSHIP CATEGORY 2
DELIVERABLES TO PRODUCT/ SERVICE PARTNER
SPONSORSHIP CATEGORY 3
SPECIAL PARTNER
• Apparel Sponsor • Helmet Sponsor • Prize Sponsor • Individual Ride Sponsor• Grand Stand Sponsor • Insurance Partner
Front View Back View
organiser logo
organiser logo
event logo
title logo
title logo
sponsor logo
(should be within 205 cm2)
title logo
2001
APPAREL SPONSOR Name / Logo on participant's official T-shirts Logo and partner category mention
in Event Handbook 1 Page ad in official e - magazine 2 Grand Stand Passes
SPONSORSHIP CATEGORY3
SPECIAL PARTNER
GRAND STAND SPONSOR Prominent branding on Grand Stand 25 VIP Passes to Grand Stand 1 Page ad in our official e - magazine
HELMET SPONSOR Name / Logo on participant's official helmet Logo and partner category mention in
Event Handbook 1 Page ad in official e - magazine 2 Grand Stand Passes
INSURANCE PARTNER Sponsor for Insurance Cover and Individual
Rider Cover Logo and partner category mention in all
Collaterals and in Event Handbook 1 Page ad in our official e - magazine 2 Grand Stand Passes
ONLINE Presence on social media and website
helmet sponsor logo
helmet sponsor logo
(option 2)
SPONSORSHIP CATEGORY3
SPECIAL PARTNER
PRIZE SPONSOR Prize money sponsor for all National
Level Races Branding on presentation Cheques and MC
Mention on Event Day Logo and Partner Category mention on all
Collaterals and in Event Handbook 2 Grand Stand passes 1 representative on the dias to present
Men’s Winner Cheque 1 Page ad in our official e - magazine
INDIVIDUAL RIDE SPONSOR Individual ride will be named after Sponsor,
eg; ‘Sponsor Name’ Green Ride Logo and Sponsorship Category mention in the
Event Handbook and on respective Holding Bay 1 Page ad in our official e - magazine 2 Grand Stand Passes Choice of Sponsoring any ONE
of the following Rides:
SPONSORSHIP CATEGORY3
SPECIAL PARTNER
ride category distance start time - end time
colour coding
Men’s National
Women’s National
54 Kms
27 Kms
9 Kms
9 Kms
18 Kms
4 KmsKids Ride (8 - 15 yrs)
Green Ride
Amateur Ride
Ride for a Cause
1
2
3
4
5
6
5:20 - 6:40 AM
6:30 - 7:30 AM
7:30 - 8:00 AM
7:40 - 8:40 AM
8:00 - 9:00 AM
9:00 - 10:20 AM