Chennai Cycling 2012

CHENNAICYCLING 2012S P O N S O R B R O C H U R E

An initiative of

Dear Sponsor,

CRX Sports is proud to bring you ‘Chennai Cycling

2012’, the start of the ‘India Cycling’ campaign — A

mass mobilizing cycling event that will cover major

cities across the country with participants from all

walks of life. This campaign is part of our vision to

promote sustainability - the long term maintenance

of well-being which has environmental, economic and

social dimensions.

We have tied up with Government bodies, corporate

houses, educational institutions, as well as business

leaders to ensure that there is support for the event,

across the board.

We will be supporting United Way Chennai for their

various social development projects through funds

raised from ‘Chennai Cycling 2012’

We would consider it a privilege to have you

on-board and support ‘Chennai Cycling 2012’

Be a part of this unique event!

Sincerely,

Rohit Kuttappa

Managing Director, CRX Sports

www.unitedwaychennai.org

www.unitedwayworldwide.org

A WORD FROM UNITED WAY OF CHENNAI

Dear Supporters,

Imagine a world that fosters hope and opportunity

for everyone where...

��(YHU\�FKLOG�ZLOO�UHFHLYH�TXDOLW\�HGXFDWLRQ�WKDW�� offers a pathway to a brighter tomorrow

��7KH�F\FOH�RI�SRYHUW\�DQG�ILQDQFLDO�� dependence ends, and productive livelihoods

begin for even the most disadvantaged

��(YHU\RQH�UHFHLYHV�HIIHFWLYH�KHDOWK�FDUH�WKDW�� improves quality of life

��&RPPXQLWLHV�VHW�VLJQLILFDQW�DQG�PHDVXUDEOH�� goals to advance these fundamental elements

of human development and achieve them

United Way of Chennai (UWC), is a registered

society that aims to address long term needs of

the community by promoting sustained solutions,

encouraging voluntary charitable service and

volunteerism, thereby improving the overall

quality of life. The board of UWC comprises of

senior industrialists, entrepreneurs, highly placed

academicians and business leaders.

Chennai Cycling 2012A significant part of the proceeds of Chennai

Cycling 2012, will go to United Way of Chennai

(UWC), a charitable organisation affiliated to United

Way Worldwide – the largest private non-profit

entity in the world, which has raised funds of over

US$ 5 billion for social projects in 2010.

United Way’s FocusWe work with projects that help improve the

capacities and skills of the under privileged /

physically challenged, thereby enhancing their

overall quality of life. We support children

residing in government-run juvenile homes to

improve their schooling and equip them with

skills that enable employment. UWC also provides

support to disabled children with autism, cerebral

palsy, intellectual disability, aphasia and hearing

impairment.

An appealThe funds raised from the Chennai Cycling 2012

event, will go towards initiatives of UWC in the

areas of improving primary health, enhancing

education opportunities, and employment skills for

the under privileged.

We urge you to block your calendar for the 26th of

February 2012, participate in all the activities and

contribute generously!

Warm regards,

M. A. Alagappan

(Chairman –

United Way Chennai)

Lakshmi Narayanan

(Founding Member –

United Way Chennai)

&

WHAT IS INDIA CYCLING?The term ‘India Cycling’ was coined with the objective of reaching out to a larger audience and to

establish a sustained campaign to promote cycling as a sport and as a mode of green transport.

The editions of the ‘India Cycling’ events will host the biggest mass mobilizing cycling events

across cities of India. ‘Chennai Cycling 2012’ will kick start the journey by hosting the 1st�(GLWLRQ�

SPECIFICATIONS

Name Chennai Cycling 2012Date 26th February, 2012Time 5 : 20 AM to 10 : 30 AMEvent Venue Kamaraj Salai and Swami Sivananda SalaiExhibition 24th & 25th February, 2012

Chennai Cycling 2012 | CRX Sports

the name of the event through a visual

depiction.

LOGO COLOURSThe logo has two main colours:

(1) Black

This colour has been used to highlight the

location of the event and to provide easy

visibility to the cyclist. It connotes stability

and strength.

(2) Blue This colour has been used in various shades

to bring alive the word Cycling. It also

strengthens the coastal cycling angle of

the event. It conveys the cool and calm

characteristics of an easy riding event.

A LOOK AT OUR IDENTITY

LOGOThe logo consists of two parts:

(1) The Logo TypeThe typeface reflects the characteristics of

the event – Relaxed & Fun.

(2) The Cycling ElementThe Cyclist is an illustration of a person

on the cycle is formed using the first 3

letters of the word “Cycling”. This supports

OURCAUSES

Our Vision, Mission & Objective is to build ‘India’s Largest Cycling and Green Movement’

HEALTHY LIVINGTo promote a healthy way

of living through sports and

sporting activities

GREEN TRANSPORTTo encourage the regular use

of cycles and other cleaner

modes of transport

SAVE THE COASTLINETo create awareness of

the endangered coast and

promote measures to save

the fragile coastline of India


HOW ‘CHENNAI CYCLING 2012’ WILL LEVERAGE YOUR BRAND

It will link your brand with one of the largest Cycling events in the country. Your brand name and logo will appear across various media and promotional activities associated with the event.

You will be recognized as a brand that propagates sustainability.

You will help us support United Way Chennai in improving the lives of the underprivileged in our society.

EVENT OVERVIEW


IT Professionals

Corporate Execs

Kids (13-17 yrs)

College Students

Govt. & Defence

Businessmen

Housewives

Expats

3$57,&,3$176�352),/(

* The above statistics are estimates based on data collected from past events

28%

22%18%

10%

7%

6%5%

4%

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ride category distance start time - end time

colour coding

Men’s National

Women’s National

54 Kms

27 Kms

9 Kms

9 Kms

18 Kms

4 KmsKids Ride (8 - 15 yrs)

Green Ride

Amateur Ride

Ride for a Cause

1

2

3

4

5

6

5:20 - 6:40 AM

6:30 - 7:30 AM

7:30 - 8:00 AM

7:40 - 8:40 AM

8:00 - 9:00 AM

9:00 - 10:20 AM

* All participants will recieve

a helmet

* Non-stop entertainment on

event day will be provided

to keep the crowd on their

feet through the duration

of the entire event

ROUTE MAP

Start at Anna Square, just past Napiers Bridge

and head towards Gandhi Statue on

Kamaraj Salai

Take a U-turn at Gandhi Statue and head back

towards Napiers Bridge

At the Napier’s Bridge junction, take a left on

to Swami Sivananda Salai

At the Anna Salai Junction, take a U-turn

and head towards Napiers Bridge.

Take a left onto Napiers Bridge to complete

the lap

Each lap is 8 kms


10

MARKETING OVERVIEW

The schedule of our marketing plan for Chennai Cycling 2012 spans across the month of February


OUR MARKETING SCHEDULE

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Website

Social Media

Press Conference 1

Group Activation

Press Conference 2

Newspaper

Outdoor Plan

Road shows

Television

Radio

The Marketing department comprises of 6 different teams dedicated to

Media (Print, Radio, Outdoor and TV), On-ground Activation (Roadshow), Online Marketing& Registration, Group Activation and Branding

tv Advertisement on Local channels

print Comprehensive print campaign in one

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radio (QJOLVK and vernacular advertisement

spots across stations

outdoor Advertisements on bus-backs,

bus-shelters and on-ground

locations across the city

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press Pre-event launch and exhibition

conference in 5 star locations in Chennai

malls Weekend interactions at premium

malls in the city

educational Interactive sessions & pledge

institutions campaigns at schools and colleges

corporate ‘Green Mile’ campaign covering

major IT parks and manufacturing

sector in Chennai

cycle Group of Cyclists in event

convoys merchandise on various stretches

across the city to generate interest

event On event day, prominent

ambassadors individuals from the film industry,

corporate world and sporting

fraternity will come together to

ride for a cause

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social Our event has a strong online

media presence with visibility across

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and Twitter

official Post event, an e-magazine will e-magazine be launched with highlights

from before and on event day.

This will be supplemented

by sponsor & rider feedback. The

magazine will be circulated to all

riders and roadshow participants

online Our registrations are going to

be carried out online with the

assistance of DoAttend.com.

offline We will also have offline

registration options at partner

locations. A helpline number is

being set up to answer any queries

as regards Chennai Cycling 2012

networking Group activation will be carried

out across the board with

� � (PEDVVLHV��&RUSRUDWH�ERGLHV�� outdoor groups and

Government organisations

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planned A branding team will be

exposure set up to ensure that our sponsors

needs & requirements are taken

care of

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Our beach campaign is a 3-part drive aimed at creating awareness of the deteriorating coastline and taking measures to save our fragile coast

BEACH CLEANUPAn effort to clean up our Marina

and Besant Nagar beaches

PUBLIC DISCUSSION PANELA public discussion at the Marina,

4 days prior to the event

PLEDGE BOOKThe pledge book will be signed by

all the event participants in support

of working towards achieving our

coastline campaign

OUR BEACH CAMPAIGN


The exhibition will be held on 24th and 25th February 2012, at a prominent mall in the city

All riders are required to come in and collect their bib numbers and helmets

The exhibition will also showcase all our event partners and sponsors

Riders also have the option of registering at the exhibition

EXHIBITION VENUE

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WWW.BIGPISTA.COM

For any further information contact

Suhail Ahmed +91 99406 47515

[email protected]

www.crxsports.com

www.chennaicycling.com

Shyamala Ashok +91 77080 64030

[email protected]

www.unitedwaychennai.org

www.unitedwayworldwide.org

SOUVENIR BOOK RATES

Back Cover ` 1,00,000

Front Inside Cover ` 75,000

Back Inside Cover ` 75,000

Book Mark ` 75,000

Full Page (Colour) ` 20,000

Full Page (Black & White) ` 10,000

Half Page (Colour) ` 10,000

Half Page (Black & White) ` 5,000

SPONSORSHIP CATEGORY 1

MAIN ASSOCIATE PARTNER DELIVERABLES

EVENT ASSOCIATION RIGHTS• Mention as ‘Chennai Cyling 2012’ in association with ‘Name of Associate Partner’

• Independent mention in Press release, Print/Radio/TVC Ad campaigns, Promotional activities and all collaterals

• Logo placement will be first and independent of other Associate Partner• 4 Exclusive ad pages in our Official e - magazine

INVESTMENT : INR 80 lakhs + applicable taxes

PRESS CONFERENCE One Company representative on panel for

1 Press conference Primary mention on official AV Exclusive Sound bites 5 Official passes

EXHIBITION AREA 1 Large Stall Area at Express Avenue for 2 days Exclusive branding at Expo for Main

Associate Partner

HOLDING AREA & GRAND STAND One stall area will be provided Bikes will be allocated for their guests

and employees Branding space on Entry and Exit Arches Ad slots on the LED Screens at venue 15 Grand Stand Passes

ONLINE Presence on social media and website

EN ROUTE BRANDING Branding on Start/Finish Arch 40 Runner boards placed along route

and Start /Finish Area and 40 Flags

PRESENTATION 1 Company official on presentation dais Runners Trophy (Men) and Runners Bouquet

(Women) to be presented for National Races Branding on Presentation Backdrop Exclusive sound bites

ROAD SHOWS Prominent branding on all collaterals used Option of sponsoring prizes for contest winners

at every location Option of having interaction counters

OUTDOOR Representation on all Outdoor branding

and collaterals


MAIN ASSOCIATE PARTNER DELIVERABLES


ASSOCIATE PARTNER DELIVERABLES

EVENT ASSOCIATION RIGHTS• Mention as ‘Associate Partner’

• Mention in Press release, Print/Radio/TVC Ad campaigns, • Promotional activities and all collaterals

• Prominent placement of logo alongside other Associate Sponsors• Two Exclusive ad pages in our Official e- magazine


PRESS CONFERENCE Associate Partner mention on official AV to

be presented during the Press Conferences Sound bites Two Official passes

EXHIBITION AREA One Medium Stall Area will be provided at

Expo venue for 2 days General branding at Expo for

Associate Partner

HOLDING AREA & GRAND STAND Bikes will be allocated for their guests

and employees Branding space on Entry and Exit Arches Ad slots on LED Screens at venue 10 Grand Stand Passes


EN ROUTE BRANDING Branding on Start/Finish Arch 20 Runner boards placed along route and

Start/Finish Area

PRESENTATION Branding on Presentation Backdrop Branding on Press Conference panel,

Exclusive sound bites

ROAD SHOWS Prominent branding on all collaterals used

at road shows Option of sponsoring prizes for contest

winners at every location


and collaterals


ASSOCIATE PARTNER

• Automobile • Two Wheeler • Real Estate • Home Appliance • Mobile • Telecom • Time • Beverage • Fitness • Pain Relief • Tourism • Apparel • Pharma • Banking • Retail

• Financial Services • Computer Services • Eyewear • Footwear • Nutrition • Jewelry • Create your own Premium Category Partner


PREMIUM CATEGORY PARTNER


EVENT ASSOCIATION RIGHTS Mention as specific category sponsor

eg; ‘Telecom Partner’ Mention in print ads and event collaterals Logo placement along with other

Premium Category Partners 1 exclusive ad page in our official e - magazine

PRESS CONFERENCE Logo display with other Premium Category

partners in the end of Official AV 1 Official pass

HOLDING AREA & GRAND STAND Bikes allocation on request Branding on Entry and Exit Arches Five Grand Stand Passes Mention on LED Screens at the venue

EXHIBITION AREA One Stall Area for 2 days at Expo Avenue General branding at Expo

EN ROUTE BRANDING Branding on Start/Finish Arch Three Runner boards along route and

Start/Finish area Five Flags


and collaterals

ROAD SHOWS Branding on all collaterals used at road shows Option of sponsoring prizes for contest

winners at every location



DELIVERABLES TO PREMIUM CATEGORY PARTNER

• Hospitality • Print • Radio • Television • Online • Design • Medical • Beverage • Goodie Bag• Refreshment Café • Gym • Cooling • Travel • Multiplex • Airline • Physio • Website • Outdoor

• Create your own Product / Service Partner


PRODUCT/SERVICE PARTNER

INVESTMENT : As per event requirements, to be discussed in person

EVENT ASSOCIATION RIGHTS Mention as Specific Product / Service

Sponsor eg; ‘Café Partner’ Print Ads and collaterals will mention

this Partner Logo will be mentioned along with other

Product / Service Category Partners 1 Exclusive ad page in our Official

e - magazine

PRESS CONFERENCE Logo will be displayed with other Product /

Service Category Sponsors at the end of Official AV at the Press Conferences

One Official pass

EXHIBITION AREA Basic branding for 2 days at Expo venue

HOLDING AREA & GRAND STAND Bikes will be allocated for the sponsors only

on request Branding space on Entry and Exit Arches Five Grand Stand Passes Partner mention on the LED Screens

at venue

EN ROUTE BRANDING Branding on Start/Finish Arch Three Runner boards placed along route and

Start/Finish Area Five Flags

OUTDOOR Representation on all Outdoor branding and

collaterals



DELIVERABLES TO PRODUCT/ SERVICE PARTNER


SPECIAL PARTNER

• Apparel Sponsor • Helmet Sponsor • Prize Sponsor • Individual Ride Sponsor• Grand Stand Sponsor • Insurance Partner

Front View Back View

organiser logo

organiser logo

event logo

title logo

title logo

sponsor logo

(should be within 205 cm2)

title logo

2001

APPAREL SPONSOR Name / Logo on participant's official T-shirts Logo and partner category mention

in Event Handbook 1 Page ad in official e - magazine 2 Grand Stand Passes

SPONSORSHIP CATEGORY3

SPECIAL PARTNER

GRAND STAND SPONSOR Prominent branding on Grand Stand 25 VIP Passes to Grand Stand 1 Page ad in our official e - magazine

HELMET SPONSOR Name / Logo on participant's official helmet Logo and partner category mention in

Event Handbook 1 Page ad in official e - magazine 2 Grand Stand Passes

INSURANCE PARTNER Sponsor for Insurance Cover and Individual

Rider Cover Logo and partner category mention in all

Collaterals and in Event Handbook 1 Page ad in our official e - magazine 2 Grand Stand Passes


helmet sponsor logo

helmet sponsor logo

(option 2)


SPECIAL PARTNER

PRIZE SPONSOR Prize money sponsor for all National

Level Races Branding on presentation Cheques and MC

Mention on Event Day Logo and Partner Category mention on all

Collaterals and in Event Handbook 2 Grand Stand passes 1 representative on the dias to present

Men’s Winner Cheque 1 Page ad in our official e - magazine

INDIVIDUAL RIDE SPONSOR Individual ride will be named after Sponsor,

eg; ‘Sponsor Name’ Green Ride Logo and Sponsorship Category mention in the

Event Handbook and on respective Holding Bay 1 Page ad in our official e - magazine 2 Grand Stand Passes Choice of Sponsoring any ONE

of the following Rides:


SPECIAL PARTNER

ride category distance start time - end time

colour coding

Men’s National

Women’s National

54 Kms

27 Kms

9 Kms

9 Kms

18 Kms

4 KmsKids Ride (8 - 15 yrs)

Green Ride

Amateur Ride

Ride for a Cause

1

2

3

4

5

6

5:20 - 6:40 AM

6:30 - 7:30 AM

7:30 - 8:00 AM

7:40 - 8:40 AM

8:00 - 9:00 AM

9:00 - 10:20 AM

Chennai Cycling 2012

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