CHASE 2009 - Technologies for Fundraisers

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CHASE 2009 presentation from Steve Cast of Redbourn Business Systems. This presenatation looks at technologies that fundraiser's could live without, couldn't live without, should live without and possible wouldn't want to live without.

Transcript of CHASE 2009 - Technologies for Fundraisers

CHASE 2009Technologies For

Fundraisers24th February 2008

CHASE 2009Technologies For

Fundraisers24th February 2008

© Steve CastRedbourn Business Systems Limited

© Steve CastRedbourn Business Systems Limited

Light-hearted look at TechnologyLight-hearted look at Technology

Technologies For Fundraisers Slide 3 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 3 © Steve Cast, Redbourn Business Systems Limited

Introduction

Technologies For Fundraisers Slide 4 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 4 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers Slide 5 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 5 © Steve Cast, Redbourn Business Systems Limited

Five Technological Advances a Fundraiser Cannot or Should Not Live Without …..

Could Live Without

Couldn’t Live Without

Shouldn’t Live Without

Wouldn’t Want To Live WithoutWouldn’t Want To Live Without Maybe

Please Give Me Your Feedback

Technologies For Fundraisers Slide 6 Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 6 Steve Cast, Redbourn Business Systems Limited

feedback@redbourn.co.uk

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.

What Do We Mean by Technology:

Technologies For Fundraisers Slide 7 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 7 © Steve Cast, Redbourn Business Systems Limited

The practical application of science to commerce or industry

How Widespread Is Technology?

Technologies For Fundraisers Slide 8 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 8 © Steve Cast, Redbourn Business Systems Limited

50 % of the world’s population have never made a phone call

Technologies For Fundraisers

Technologies For Fundraisers Slide 9 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 9 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers

Technologies For Fundraisers Slide 10 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 10 © Steve Cast, Redbourn Business Systems Limited

Could Live Without(and you probably do!)

Technologies For Fundraisers Slide 11 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 11 © Steve Cast, Redbourn Business Systems Limited

The fILOFAX

Could Live Without(and you probably do!)

Technologies For Fundraisers Slide 12 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 12 © Steve Cast, Redbourn Business Systems Limited

The Fax Machine

Technologies For Fundraisers

Technologies For Fundraisers Slide 13 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 13 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers

Technologies For Fundraisers Slide 14 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 14 © Steve Cast, Redbourn Business Systems Limited

Couldn’t Live Without(and you probably don’t!)

Technologies For Fundraisers Slide 16 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 16 © Steve Cast, Redbourn Business Systems Limited

The Personal Computer

Remember these?

Technologies For Fundraisers

Technologies For Fundraisers Slide 17 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 17 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers

Technologies For Fundraisers Slide 18 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 18 © Steve Cast, Redbourn Business Systems Limited

Shouldn’t Live Without – 1 of 5

Technologies For Fundraisers Slide 19 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 19 © Steve Cast, Redbourn Business Systems Limited

CRM Database System

CRM Database System

Technologies For Fundraisers Slide 20 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 20 © Steve Cast, Redbourn Business Systems Limited

Shouldn’t Live Without – 2 of 5

Technologies For Fundraisers Slide 22 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 22 © Steve Cast, Redbourn Business Systems Limited

Mail-Merge andDirect Marketing

Mail-Merge & Direct Marketing

Technologies For Fundraisers Slide 23 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 23 © Steve Cast, Redbourn Business Systems Limited

Mail-Merge & Direct Marketing

Technologies For Fundraisers Slide 24 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 24 © Steve Cast, Redbourn Business Systems Limited

Shouldn’t Live Without – 3 of 5

Technologies For Fundraisers Slide 25 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 25 © Steve Cast, Redbourn Business Systems Limited

Email

Email

Technologies For Fundraisers Slide 26 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 26 © Steve Cast, Redbourn Business Systems Limited

Email

Technologies For Fundraisers Slide 27 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 27 © Steve Cast, Redbourn Business Systems Limited

“Send short,

personalised emails

to supporters. Give

clear instructions for

participation.”

Thomas Gensemer, Barack Obama’s Digital Strategist

“Email is still

a killer application,

but only when

used properly”

Shouldn’t Live Without – 4 of 5

Technologies For Fundraisers Slide 28 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 28 © Steve Cast, Redbourn Business Systems Limited

The Internet – Your Website

The Internet – Your Website

Technologies For Fundraisers Slide 29 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 29 © Steve Cast, Redbourn Business Systems Limited

Fivereasonstohaveawebsite

The Internet – Your Website

Technologies For Fundraisers Slide 30 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 30 © Steve Cast, Redbourn Business Systems Limited

Fivereasonstohaveawebsite

The Internet – Your Website

Technologies For Fundraisers Slide 31 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 31 © Steve Cast, Redbourn Business Systems Limited

Fivereasonstohaveawebsite

The Internet – Your Website

Technologies For Fundraisers Slide 32 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 32 © Steve Cast, Redbourn Business Systems Limited

Fivereasonstohaveawebsite

The Internet – Your Website

Technologies For Fundraisers Slide 33 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 33 © Steve Cast, Redbourn Business Systems Limited

Fivereasonstohaveawebsite

The Internet – Your Website

Technologies For Fundraisers Slide 34 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 34 © Steve Cast, Redbourn Business Systems Limited

Fivereasonstohaveawebsite

Shouldn’t Live Without – 5 of 5

Technologies For Fundraisers Slide 35 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 35 © Steve Cast, Redbourn Business Systems Limited

Data Cleaning, Wealth Screening & Postcoding

Data Cleaning - Some Facts:Every Day in the UK:

1,000 people emigrate

18,000 people move house

Source: QAS and CCR Data

Technologies For Fundraisers Slide 36 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 36 © Steve Cast, Redbourn Business Systems Limited

Data Cleaning – More Facts

18,000 people register with the Telephone Preference Service

Perhaps Even More Surprising:

3,250 addresses are changed by the Royal Mail

Source: QAS and CCR Data

If left alone personal data in your database decays at 11% per year, business data at 37%!

Technologies For Fundraisers Slide 37 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 37 © Steve Cast, Redbourn Business Systems Limited

What’s Wealth Screening?

Source: Wealth Screening Analysis from Redbourn Business Systems/CCR Data

Technologies For Fundraisers Slide 38 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 38 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers

Technologies For Fundraisers Slide 39 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 39 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers

Technologies For Fundraisers Slide 40 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 40 © Steve Cast, Redbourn Business Systems Limited

Wouldn’t Live Without

Technologies For Fundraisers Slide 41 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 41 © Steve Cast, Redbourn Business Systems Limited

Social Networking Sites

Wouldn’t Live Without

Technologies For Fundraisers Slide 42 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 42 © Steve Cast, Redbourn Business Systems Limited

Social Networking Sites

Social networking is big business.

In 2007 Microsoft acquired just

1.6 percent of Facebook

for $240M,

valuing Facebook at $15bn

Technologies For Fundraisers Slide 43 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 43 © Steve Cast, Redbourn Business Systems Limited

Wouldn’t Live Without

Technologies For Fundraisers Slide 44 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 44 © Steve Cast, Redbourn Business Systems Limited

SMS Text Messaging

SMS Text Messaging

Technologies For Fundraisers Slide 45 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 45 © Steve Cast, Redbourn Business Systems Limited

ThreeReasonsToConsiderTextMessaging

Wouldn’t Live Without

Technologies For Fundraisers Slide 46 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 46 © Steve Cast, Redbourn Business Systems Limited

Google Advertising

Google Advertising

Technologies For Fundraisers Slide 47 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 47 © Steve Cast, Redbourn Business Systems Limited

Wouldn’t Live Without

Technologies For Fundraisers Slide 48 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 48 © Steve Cast, Redbourn Business Systems Limited

Blogs

Blogs

Technologies For Fundraisers Slide 49 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 49 © Steve Cast, Redbourn Business Systems Limited

Wouldn’t Live Without

Technologies For Fundraisers Slide 50 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 50 © Steve Cast, Redbourn Business Systems Limited

Web Widgets

Web Widgets

Technologies For Fundraisers Slide 51 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 51 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers

Summary

Technologies For Fundraisers Slide 52 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 52 © Steve Cast, Redbourn Business Systems Limited

Could Live Without

Couldn’t Live Without

Shouldn’t Live Without

Wouldn’t Live Without

fILOFAX

Fax

PC

Telephone

CRM DatabaseMail-MergeEmail

Your WebsiteData Cleaning

Social Networking

SMS

Google

Blogs

Widgets

Technologies For FundraisersNext Actions

Technologies For Fundraisers Slide 53 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 53 © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers

Need More Help?

Technologies For Fundraisers Slide 54 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 54 © Steve Cast, Redbourn Business Systems Limited

Thank You For Your Time

Technologies For Fundraisers

Question and Answer Session

Technologies For Fundraisers Slide 56 Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 56 Steve Cast, Redbourn Business Systems Limited

Please Give Me Your Feedback

Technologies For Fundraisers Slide 57 Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 57 Steve Cast, Redbourn Business Systems Limited

feedback@redbourn.co.uk

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.

Technologies For Fundraisers

Need More Help?

Technologies For Fundraisers Slide 58 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 58 © Steve Cast, Redbourn Business Systems Limited