Chapter 4: Beyond Blogging: RSS and Podcasting: Part A

Web 2.0 and Social Media for Business

Roger McHaney, Kansas State University

Web 2.0 is Information-Rich

Web 2.0 tools enable businesses to create content then share and disseminate it to potential customers and others. This has become so easy and widespread that content has spread far beyond what any person can comprehend. Researchers call this information overload

RSS Feeds are the ‘Strands’ in the Web

RSS enables a business to selectively move content onto the Web and reduce information overload

Example RSS Feeds

RSS (Really Simple Syndication) provides a mechanism for making information available and for filtering relevant material.

Example RSS Feeds

RSS includes a family of Web feed formats used by publishers to disseminate material. Online news services such as CNN.com and BBC.co.uk use this technology to publish news articles, headlines and other material in a standardized format.

RSS is Based on XML <?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>This is the Title of the RSS Feed List</title> <link>http://mchaney.com</link> <description>This section describes the feed list (not the individual blog post!)</description> <item> <title>This is one item from the blog</title> <link>http://mchaney.com/rss/entry1.html</link> <description>This describes a blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry1.html</guid> </item> <item> <title>This is the second item from the blog</title> <link>http://mchaney.com/rss/entry2.html</link> <description>This describes the second blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry2.html</guid> </item>  </channel> </rss>

Approaches to Gathering Feeds

Feed Readers and Software Collectors

RSS feed aggregator software goes by many names: feed collector, news reader, blog reader, RSS reader, and others. Aggregator software acquires new content continually and adds to a collection even when the user is not online.

Example Feed-Readers

More Example Feed-Readers

Video

NetVibes as a FeedReader

Using FeedDemon (Business Favorite)

Download and Install on Windows

Subscribing to Feeds

Subscribing to Feeds (con’t)

Using Folders to Organize

RSS Feed on a Web site

RSS Content

End ofChapter 4 Part A

Web 2.0 and Social Media for Business

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Slides Prepared by Professor Roger McHaney Kansas State UniversityTwitter: @mchaneyBlog: http://mchaney.comEmail : mchaney@ksu.edu