COHEN-FRIEDBERG ASSOCIATESInteractive Sales | Promotion Agency

ERIC FRIEDBERG : PRESIDENT

17 Lantern Road, Framingham, MA 01702

Direct: 617.965.0279 | Cell: 617.335.6937

Email: eric@cfapromo.com | www.cfapromo.com

LASSIE PHOTO CONTEST

14 Week Promotion involving 6 entry periods and 6 judging periods.

Introduction of Lassie Natural Way Dog Food at retail level.

Increase Supermarket display and product awarenessBuild interest in the new Lassie Movie

CFA provided:• 100% of all online creative• Online photo functionality

• Collected all data and photo judging functionality

• Complete promotion administration

SLOT MACHINE GAMES

GOALS:

• Create a fun instant win, slot machinestyle game

• Provide Road Runner customers exclusive content for 8 weeks

HOW TO WIN:• Click-Spin and Match any three-in-a-row

• CFA negotiated Grand Prize at no costto client

LOGISTICS:

• CFA provided create, admin, functionality and hosting

LINKS TO RECENT ONLINE PROMOTIONS

http://www.cfapromo.com/cfapromo/ModellsSnapScoreWin/index.html Modell’s Sporting Goods - 150 stores

http://www.cfapromo.com/cfapromo/ModellsSupercoupsHero/index.html Modell’s Sporting Goods

http://www.cfapromo.com/cfapromo/SullivanTireScratchMatch/game_lost.html Sullivan Tire 65 stores

http://www.cfapromo.com/cfapromo/DigitasHINascar/website/index.html Holiday Inn – Nascar

http://www.cfapromo.com/cfapromo/StaplesSafe/game.html Staples – 1000+ stores

http://www.cfapromo.com/cfapromo/PartyCityJokerInJail/game_first.html Party City – 650 stores

http://www.cfapromo.com/cfapromo/PartyCityHighSchoolMusical/index.html Party City 650 stores

http://www.cfapromo.com/cfapromo/MajesticMariners/index.html Majestic – MLB Partner

http://www.cfapromo.com/cfapromo/VersusGetSchooled/index_live.html Versus Network

CFA helps clients build their email database through effective online promotions – each promotion will always have a drive back to retail element giving us an opportunity to collect data and then push a client back to a retail store.

CFA is also helping brands manage their Twitter account.

ADVERGAMES

ON-PACK PROMOTIONS

GOALS:

• Increase store visibility.• Create exciting promotion for sales force• Grow database of Jolly Time Customers

HOW TO WIN:

• Look inside packaging for Instant Win game ticket and to secure a unique code to play instant win game online.

LOGISTICS:

• CFA handled 100% of the online and traditional game elements. Hosted by CFA.

COLLECT AND WIN INSTANT GAMES

DETAILS:

• 10.9 million page views• 313k Unique visitors• Average Visit Length: 7.49 minutes• 335k Tell a Friend emails sent

PROMOTION SUPPORT:

• Cross Channel• Online support in service, on corporate site• Monthly Promo emails-48% Click-thru rate• 500k Direct-mail sent to db customers - 5% response rate

• 2.8 million emails in viral campaign

PRIZING:

•169k Worth of prizes• Cars won by TW Cable customers in• Digital Media Room won by TW Cable/RR customers in Lake City ,FL

CATCH THE MADNESS

OBJECTIVE:

• Develop a promotion around “March Madness” utilizing an online bracket style game

• Provide exclusive content to subscribers

• Appeal to target age 15-45

CFA PROVIDED:

• All creative and development of the unique online game. Hosted on CFA servers

PRIZING:

• CFA negotiated Grand Prize in exchange for exposure

CHECK OUT THESE EXCITING PROMOTIONS…Click each image to view online

VIEW OUR LATEST CASE STUDIES…

SUMMARY OF SERVICES

SWEEPSTAKES OR GAME FORMAT ADMINISTRATION

• Write Official Rules + State Regulation and Bonding• Promotion Administration• Conduct drawings + Notify winners• Fulfill Prizes and issue Affidavits of Compliance & Release forms• Issue tax documents to major prize winners

CREATIVE:

• Full service online, game card and point of sale creative• Full service premium production, design and service (Production in China)

ONLINE SERICES:

• Host Promotion on CFA servers• Collect all registration data• Develop all sweepstakes and game functionality and logic

MISC:

• Secure prizes in exchange for promotion exposure (not always available)• Secure potential promotion partner