CFA Social Media April 2010
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Transcript of CFA Social Media April 2010
![Page 1: CFA Social Media April 2010](https://reader034.fdocuments.us/reader034/viewer/2022051818/5494a52bb47959384d8b4b12/html5/thumbnails/1.jpg)
CFA & Social MediaCreating Safer Communities
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November 2006 December 2007 March 2008
September 2008
May 2009
The journey
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The numbers
• 202 videos• 1 million+
views
• 65,000 fans• 2.5 million update
views Jan & Feb 2010
• (CFA website – 2.2 million visits Jan & Feb 2010)
• 1000+ stories in 10 months• 250,000 visits
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The strategic goals
1. vibrant online member news communications and open discussion
2. integrated traditional and ‘new’ media channels
3. direct communication with community (where they are / the way they want it)
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www.cfaconnect.net.au
1. Vibrant News & Discussion
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• consistent online/offline publishing
• media releases online
• share digital content with media
• new media complements traditional channels
2. Media integration
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• decline in traditional media
• rise of online / social media as main source of news and information for many people
• power to communicate directly with mass audience like never before
3. Community Engagement
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www.facebook.com/cfavic
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Facebook fan feedback
• Sarah: “I don't have a home phone, internet coverage here, or radio reception . . . However, I do have free Facebook access on my mobile - I appreciate very much the information up here.”
• Eichelle: “There is a whole generation of people who do not watch the TV news or listen to the radio, they do however follow Facebook ‘constantly’ on either their computers or mobile phones.”
![Page 12: CFA Social Media April 2010](https://reader034.fdocuments.us/reader034/viewer/2022051818/5494a52bb47959384d8b4b12/html5/thumbnails/12.jpg)
Latest developments
Facebook and
iPhone integration
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www.facebook.com/cfavic
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http://bit.ly/FireApp
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Questions?