CPRINCIPLES OF

DESIGNJanie Salazar

7th period

PROPORTION• Refers to the relative size and scale of the various elements in design. The

relationship that exists between objects, or parts, of a whole.

UNITY & VARIETY • Unity- The feeling of harmony between all parts of the composition creating a sense

of completeness.

• Variety- The use of several different elements with some common meaning or style to guide the eye through the composition.

BALANCE• The distribution of the visual weight of the elements of art within a composition.

EMPHASIS • The point of focus in a composition that most strongly attracts the viewers

attention.

• The artist may direct the viewer to the focus of the composition through the use of repetition or contrast.

RHYTHM • Rhythm is created when one or more of the elements of art are used repeatedly to

create a feeling of organized movement.