BUTTERFLY TRAVEL AGENCY

PRESENTED TO: DR. MD. ABDUL MOMEN.

Brand ManagementSection: 01

PRODUCT STRATEGYBRAND EQUITYBRAND ELEMENTSMARKETING PROGRAMSINTEGRATED MARKETING APPROACH

OBJECTIVES* Market Research * Analysis * Build Product * Product Development * Concept

TVC OF BUTTERFLY TRAVELS

COMPANY PROFILE

OUR LOGOOUR SLOGAN

REASONSOUR OBJECTIVES

“Maximize flying With greater Safety & Economy”

OUR SERVICES24/7 HELICOPTER SERVICE EMERGENCY MEDICAL SERVICE FUN RIDE DOMESTIC TRAVEL AREAL FILMING EMERGENCY EVACUATION

TARGET MARKET

OUR CLIENTSBUSINESS CLIENTS

CORPORATE INDIVIDUALS

POLITICAL FIGURESREGULAR FLIGHTS

FLIGHT OPERATIONSOPERATING

HELICOPTERS Light weight Helicopters:

Robinson R44

Robinson R66

For Harsh weather & Reliable Helicopters: Bell 407GX Euro Copter EC130 Bell 407

DESTINATIONS Anywhere around the country boarder Some measured land and some safety precautions, helicopters can land anywhere Destinations are measured with airtime starting from takeoff to land Destinations are measured by on airtime Airtime varies on type of helicopters

FLIGHT COORDINATION Customers can book 4 days before for any type of Helicopter flight

For any sort of emergency, flight can be done within one hour.

Emergency flights need to authorized by Government office & Civil Aviation Authority Bangladesh (CAAB)

FLIGHT CATEGORIES:1. Corporate charter

2. VIP Flights

3. Fun Ride

4. Areal filming

5. Accident / Air Evacuation

6. Medical Emergencies

PRICE Bell430 (Dragonfly): costing BDT 1, 50000 per hour. Bell407GX: costing BDT 60,000 per hour. Euro Copter130: it’s per hour costing BDT 49,000 per hour. Robinson R44: price BDT 25,000 per hour & also most rapidly

use aircraft around Bangladesh. Bell 230: costing BDT1, 50000 per hour.

OFFERINGS & PACKAGES • Helicopter ride @5000 BDT if you stay at The Palace Resort, Habiganj, Sylhet.• Fixed corporate price for some selected destinations or airports.• Monthly fixed hour on a single destination.• Transfer to airport from any remote place or resort.• Discount for frequent flyers. Special secure Helicopters for Political figures.• Corporate executives with highest flying record can get some certain percentage

discount.• Corporate Business clients can get discount up to 35% in flying and in hotel booking

charge, in terms of holiday.

SAFETY ISSUES• Embarking/Disembarking procedures (safe access and egress from the Helicopter)• How to open doors, escape hatches• How to operate internal communications system• How to operate seat belts and the use of brace positions• Location and operation of helicopter emergency equipment including fire extinguishers,

Emergency Locator Beacon/s• Location of first aid kit and survival equipment• Emergency procedures and emergency exits• Identification of restricted items• No smoking, mobile telephone and electronic item use requirements• Restricted activities during the flight• Information contained on flight safety cards

SAFETY ISSUES

INTEGRATED SAFETY MANAGEMENT SYSTEM (SMS) Butterfly Travel Agency focuses on its SMS because its helps executives to set healthy and informed business goals.

Safety Philosophy: All accidents are preventable

Management is “the art of control’

Accidents are a “failure of Management”

Management must do what is “reasonably practicable” to stop accidents.

Integrated safety management system also indicates Operation of normal and emergency exits Wearing and operation of individual life jackets, if appropriate Location and operation of inflatable life rafts, if appropriate Donning and use of immersion/survival suits when these are

required

So ?What are you

THINKING ?

Feel the freedom, let’s fly

with Butterfly Travels

BUTTERFLY TRAVEL AGENCY