Business English in China

David Cotton2005

1. Components of Market Leader2. Business English Communication

skills 3. Unique selling points(USPs)4. Sections of one unit

MARKET LEADER

Market Leader Components

• Course Book• Class Audio Cassette• Class Audio CD• Course Book Pack• Teacher’s Resource Pack• Practice File Book• Practice File Audio CD• Videos

• Practice File Audio Cassette• Practice File Pack• Test File• Business Grammar & Usage• Business Law• Banking & Finance• International Management• Website

1. Flexibility 2. Authentic texts3. Discussion 4. Business skills5. Case studies6. Realistic business tasks7. User-friendly

MARKET LEADER INTERMEDIATEKEY FEATURES

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

• Case study

Look at your book:

unit 5 page 44 and page 45