Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English...

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Business English in China David Cotton 2005

Transcript of Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English...

Page 1: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Business English in China

David Cotton2005

Page 2: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

1. Components of Market Leader2. Business English Communication

skills 3. Unique selling points(USPs)4. Sections of one unit

MARKET LEADER

Page 3: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 4: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Market Leader Components

• Course Book• Class Audio Cassette• Class Audio CD• Course Book Pack• Teacher’s Resource Pack• Practice File Book• Practice File Audio CD• Videos

• Practice File Audio Cassette• Practice File Pack• Test File• Business Grammar & Usage• Business Law• Banking & Finance• International Management• Website

Page 5: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

1. Flexibility 2. Authentic texts3. Discussion 4. Business skills5. Case studies6. Realistic business tasks7. User-friendly

MARKET LEADER INTERMEDIATEKEY FEATURES

Page 6: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 7: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 8: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 9: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 10: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 11: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 12: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 13: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 14: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 15: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 16: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 17: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 18: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 19: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 20: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 21: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 22: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 23: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 24: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 25: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.
Page 26: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 27: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

Cultures Leadership

Trade

QualityCompetition

Brands

Organisation

Advertising

Money

Employment

Page 28: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

• Case study

Look at your book:

unit 5 page 44 and page 45