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![Page 1: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/1.jpg)
Business English in China
David Cotton2005
![Page 2: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/2.jpg)
1. Components of Market Leader2. Business English Communication
skills 3. Unique selling points(USPs)4. Sections of one unit
MARKET LEADER
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![Page 4: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/4.jpg)
Market Leader Components
• Course Book• Class Audio Cassette• Class Audio CD• Course Book Pack• Teacher’s Resource Pack• Practice File Book• Practice File Audio CD• Videos
• Practice File Audio Cassette• Practice File Pack• Test File• Business Grammar & Usage• Business Law• Banking & Finance• International Management• Website
![Page 5: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/5.jpg)
1. Flexibility 2. Authentic texts3. Discussion 4. Business skills5. Case studies6. Realistic business tasks7. User-friendly
MARKET LEADER INTERMEDIATEKEY FEATURES
![Page 6: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/6.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 7: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/7.jpg)
![Page 8: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/8.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 9: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/9.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 10: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/10.jpg)
![Page 11: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/11.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 12: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/12.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 13: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/13.jpg)
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Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 15: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/15.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 16: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/16.jpg)
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Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 18: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/18.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 19: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/19.jpg)
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Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 21: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/21.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 22: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/22.jpg)
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Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 24: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/24.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 25: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/25.jpg)
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Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 27: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/27.jpg)
Cultures Leadership
Trade
QualityCompetition
Brands
Organisation
Advertising
Money
Employment
![Page 28: Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.](https://reader033.fdocuments.us/reader033/viewer/2022051821/5697bfee1a28abf838cb987e/html5/thumbnails/28.jpg)
• Case study
Look at your book:
unit 5 page 44 and page 45