Business Business CommunicationCommunicationIntro, ProcessIntro, Process

Prepared by: JUNAID ASHRAF

CommunicationCommunication• What is communication?

DefinitionPurpose◦ Inform◦ Persuade◦ Shock◦ Praise◦ Criticize ◦ Please ◦ Inspire

Communication in Communication in Organizational SettingsOrganizational SettingsFlow of messagesDifference between internal and

external communicationrefer to Fig. 1.1. pg. 5 BCTFormal and/or informalRefer to Fig. 1.2, pg. 5 BCT

BCT Fig 1.1- Forms of BCT Fig 1.1- Forms of CommunicationCommunication

Internal External

Formal Planned communication among

insiders (such as memos, reports,

email, instant messages, executive

blogs, conference calls, and

presentations) that follows company’s chain of command

Planned communication with outsiders (such as

letters, reports, speeches, websites,

instant messages, and news releases,

advertising, and executive blogs)

Informal Casual communication among employees

(such as e-mail, instant messages,

face-to-face conversations, phone calls, team blogs) that

do not follow the company’s chain of

command

Casual communication with suppliers,

customers, investors, and other outsiders (such as

face-to-face conversations, e-mail,

instant messages, phone calls, and customer-

support blogs)

BCT Fig 1.2- Formal BCT Fig 1.2- Formal Communication NetworkCommunication Network

President

VP - Marketing

VP – R&D

VP - Finance

VP - Production

Accounting Manager

Director Sales

Director Advertising & Promotions

Plant Manager

Retail Sales Manager

Industrial Sales Manager

E-Commerce Manager

Advertising Manager

Line B Supervisor

Line C Supervisor

Line A Supervisor

Difference b/w Everyday Difference b/w Everyday and Business and Business CommunicationCommunicationDifference between everyday

communication and business communication◦Purpose◦Audience◦Information◦Organization◦Style◦Document Design◦Visuals

Cost of communication

Over-view of Business Over-view of Business CommunicationCommunication

Communication Communication ProcessProcess

Communication Communication ProcessProcess

Communication Communication ProcessProcess

Communication Communication ProcessProcess

Communication Communication ProcessProcess

Career Self-AssessmentCareer Self-AssessmentCareer Self-Assessment Test

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